Relación Cliente-Tienda Barrio San Javier: Estrategias de Sostenibilidad de las Tiendas de Barrio como Ejes de Cohesión Social
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Date
2024-09-04
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Monografía
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Las tiendas de barrio en San Javier, Medellín, desempeñan un rol multifuncional que trasciende su función como simples unidades económicas. Actúan como puntos de encuentro y centros de cohesión social, donde se construyen relaciones de confianza y se tejen redes de apoyo dentro de la comunidad. Sin embargo, estas tiendas enfrentan una serie de desafíos que amenazan tanto su sostenibilidad económica como su capacidad para seguir siendo ejes fundamentales de la cohesión social. Uno de los problemas más apremiantes es la competencia desigual con grandes cadenas y supermercados, que disponen de recursos mucho mayores para atraer a los clientes mediante precios bajos y ofertas agresivas. Además, la volatilidad económica del país, marcada por la inflación y la fluctuación del poder adquisitivo, impacta de manera desproporcionada a estas pequeñas empresas, limitando su capacidad para mantener márgenes de ganancia y abastecimiento constantes
Neighborhood stores in San Javier, Medellín, play a multifaceted role that extends beyond being mere economic units. They function as social hubs and centers of cohesion, where trust-based relationships and support networks are built within the community. However, these stores face significant challenges that threaten both their economic sustainability and their ability to remain crucial pillars of social cohesion. The most pressing issues include uneven competition with large retail chains and supermarkets, which have greater resources to attract customers through low prices and aggressive promotions. Additionally, the economic volatility in Colombia, marked by inflation and fluctuating purchasing power, disproportionately affects these small businesses, limiting their ability to maintain profit margins and consistent supply chains. This research project analyzed how these external factors, coupled with a lack of access to technology and business management knowledge, impact not only the economic viability of neighborhood stores but also their role as social cohesion centers. The research emphasized the importance of physical proximity and trust in the relationship between store owners and customers, which are increasingly threatened by a competitive and digitalized market. Detailed interviews with store owners provided valuable insights into their role within the community, their concerns regarding current challenges, and the strategies they employ to remain relevant
Neighborhood stores in San Javier, Medellín, play a multifaceted role that extends beyond being mere economic units. They function as social hubs and centers of cohesion, where trust-based relationships and support networks are built within the community. However, these stores face significant challenges that threaten both their economic sustainability and their ability to remain crucial pillars of social cohesion. The most pressing issues include uneven competition with large retail chains and supermarkets, which have greater resources to attract customers through low prices and aggressive promotions. Additionally, the economic volatility in Colombia, marked by inflation and fluctuating purchasing power, disproportionately affects these small businesses, limiting their ability to maintain profit margins and consistent supply chains. This research project analyzed how these external factors, coupled with a lack of access to technology and business management knowledge, impact not only the economic viability of neighborhood stores but also their role as social cohesion centers. The research emphasized the importance of physical proximity and trust in the relationship between store owners and customers, which are increasingly threatened by a competitive and digitalized market. Detailed interviews with store owners provided valuable insights into their role within the community, their concerns regarding current challenges, and the strategies they employ to remain relevant
Description
Desarrollar e implementar prácticas de gestión de proyectos, incluyendo planificación estratégica, gestión de riesgos y optimización de la cadena de suministro, para mejorar la competitividad y sostenibilidad de las tiendas de barrio en la comuna de San Javier, Medellín, en respuesta a la creciente competencia de grandes superficies y modelos de "hard discount."
Keywords
Tiendas de Barrio, Sostenibilidad Económica, Comunicación Digital, Gestión Empresarial, Neighborhood Stores, Economic Sustainability, Digital Communication, Business Management