Diseño de un plan de negocio para mejorar el acceso a los computadores para personas con discapacidad visual en Bucaramanga.
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Date
2025-06-01
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Plan de Negocio
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
El presente documento tiene como objetivo elaborar un plan de negocios para mejorar el acceso a los computadores de las personas con discapacidad visual en el municipio de Bucaramanga a través del producto “Brailcover”, esta propuesta surge en vista de la latente necesidad de adquisición de independencia que se evidencia en las personas que poseen discapacidad visual, puesto que a lo largo de los años, ha sido esta misma, la que ha ido fortaleciendo las notables barreras en el uso de acceso a las tecnologías y las oportunidades laborales y educativas de los mismos.
Por ello, el producto final de este proyecto consiste en un forro en silicona adaptado con lenguaje en braille para mejorar el uso de los computadores. Este estudio está compuesto en primera instancia, por un análisis descriptivo de la idea de negocio a través de herramientas de ideación y formulación, desde la aplicación del modelo canvas y matriz dofa, hasta el análisis financiero y organizacional de la elaboración del producto, teniendo en cuenta a su vez, los impactos y posibles estrategias de sensibilización, puesto que, el principal enfoque de este proyecto es el alcance social que se obtendrá a partir del mismo.
. Para ello, se utilizó una metodología con enfoque mixto con el fin de identificar las necesidades, percepciones y problemáticas de los sujetos de estudio y, además, analizar los datos del mercado y la viabilidad económica del producto.
Como resultado del proyecto, se identifica que es evidente que a nivel municipal existen una serie de barreras actitudinales, sociales y culturales, educativas y económicas que permean la vida de las personas con discapacidad social y dificultan su pleno desarrollo en sociedad como personas sujetas de derechos, lo cual deja en evidencia la necesidad existente de la implementación de herramientas como el Brailcover, que fomenten la independencia de las personas con discapacidad, para a su vez, contribuir con la mitigación de las barreras existentes, especialmente en el ámbito laboral y educativo, y de esta manera, contribuir a la mejora de la calidad de vida de los sujetos.
This document aims to develop a business plan to improve access to computers for visually impaired people in the municipality of Bucaramanga through the product “Brailcover”, this proposal arises in view of the latent need to acquire independence that is evident in people who have visual impairment, since over the years, it has been this same, which has been strengthening the significant barriers in the use of access to technologies and employment and educational opportunities for them. Therefore, the final product of this project consists of a silicone liner adapted with Braille language to improve the use of computers. This study is composed in the first instance, by a descriptive analysis of the business idea through ideation and formulation tools, from the application of the canvas model and dofa matrix, to the financial and organizational analysis of the product development, taking into account in turn, the impacts and possible awareness strategies, since the main focus of this project is the social scope that will be obtained from it. For this purpose, a mixed approach methodology was used in order to identify the needs, perceptions and problems of the subjects of study and, in addition, to analyze the market data and the economic viability of the product. As a result of the project, it is clear that at the municipal level there are a series of attitudinal, social and cultural, educational and economic barriers that permeate the lives of people with social disabilities and hinder their full development in society as persons subject to rights, which highlights the need for the implementation of tools such as the Brailcover, which promote the independence of people with disabilities, in turn, contribute to the mitigation of existing barriers, especially in the labor and educational field, and thus contribute to improving the quality of life of the subjects.
This document aims to develop a business plan to improve access to computers for visually impaired people in the municipality of Bucaramanga through the product “Brailcover”, this proposal arises in view of the latent need to acquire independence that is evident in people who have visual impairment, since over the years, it has been this same, which has been strengthening the significant barriers in the use of access to technologies and employment and educational opportunities for them. Therefore, the final product of this project consists of a silicone liner adapted with Braille language to improve the use of computers. This study is composed in the first instance, by a descriptive analysis of the business idea through ideation and formulation tools, from the application of the canvas model and dofa matrix, to the financial and organizational analysis of the product development, taking into account in turn, the impacts and possible awareness strategies, since the main focus of this project is the social scope that will be obtained from it. For this purpose, a mixed approach methodology was used in order to identify the needs, perceptions and problems of the subjects of study and, in addition, to analyze the market data and the economic viability of the product. As a result of the project, it is clear that at the municipal level there are a series of attitudinal, social and cultural, educational and economic barriers that permeate the lives of people with social disabilities and hinder their full development in society as persons subject to rights, which highlights the need for the implementation of tools such as the Brailcover, which promote the independence of people with disabilities, in turn, contribute to the mitigation of existing barriers, especially in the labor and educational field, and thus contribute to improving the quality of life of the subjects.
Description
Diseñar un plan de negocio para la creación del producto "Brailcover", dirigido a personas con discapacidad visual, con un enfoque inclusivo y social, promoviendo la accesibilidad, la equidad y el desarrollo sostenible desde la perspectiva del trabajo social.
Keywords
Barreras sociales, Independencia, Mitigación de barreras, Calidad de vida, Herramienta, Mejora del uso de computadores, Social barriers, Independence, Barrier mitigation, Quality of life, Tool, Improved computer use