Análisis sobre la relación comercial entre los clientes y las barberías del sector Niquía Terranova
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Date
2022-11-17
Authors
Pérez Giraldo, Harold Julián
Advisors
Cueto Fuentes, Eduardo Nicolás
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Restringido
Abstract
La siguiente investigación pretende analizar directamente la relación entre barberías y clientes en el sector Niquía terranova, además se determina las diversas variables presentadas mediante el diseño metodológico e instrumentos de recolección de información primaria del grupo focal. El enfoque implementando en el análisis es de carácter descriptivo y no experimental, en donde se determina específicamente el sector del servicio al cliente y como se percibe por parte de los dueños de los establecimientos y también la perspectiva por parte de los clientes y usuarios que frecuentan estos lugares y por medio de todos los datos e información suministrada, se pretende proponer un modelo de servicio al cliente adecuado para el uso y funcionamiento de un establecimiento de belleza como una barbería.
The following research aims to directly analyze the relationship between barbershops and clients in the Niquía Terranova sector, in addition, the various variables presented are determined through the methodological design and primary information collection instruments of the focus group. The approach implemented in the analysis is descriptive and not experimental, where the customer service sector is specifically determined and how it is perceived by the owners of the establishments and also the perspective by the customers and users who frequent These places and through all the data and information provided, it is intended to propose a customer service model suitable for the use and operation of a beauty establishment such as a barbershop.
The following research aims to directly analyze the relationship between barbershops and clients in the Niquía Terranova sector, in addition, the various variables presented are determined through the methodological design and primary information collection instruments of the focus group. The approach implemented in the analysis is descriptive and not experimental, where the customer service sector is specifically determined and how it is perceived by the owners of the establishments and also the perspective by the customers and users who frequent These places and through all the data and information provided, it is intended to propose a customer service model suitable for the use and operation of a beauty establishment such as a barbershop.
Description
Analizar la relación comercial que existe entre las barberías del sector Niquía Terranova y sus respectivos clientes.
Keywords
Atención al cliente, Barbería, Relación, Servicio, Barbershop, Customer Support, Relationship