Estudio de factibilidad para la creación de un restaurante saludable en Buga
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Date
2021-11-16
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Publisher
Corporación Universitaria Minuto de Dios-UNIMINUTO
Type
Plan de Negocio
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
El presente trabajo consiste en el análisis de la viabilidad en la creación de un restaurante enfocado en la comida saludable llamado “La Juguería” el cual se ubicará en la ciudad de Guadalajara de Buga, Valle del Cauca. La empresa busca generar un nuevo concepto que vaya de la mano con la nueva tendencia o estilo de vida conocido como “fitness” el cual se basa en hábitos saludables tales como realizar ejercicio, meditar y alimentarse saludablemente.
Los ingresos se esperan generarse a partir de la venta de productos altamente nutritivos pensados estratégicamente para complementar el estilo de vida saludable que lleva a cabo el mercado objetivo. La cantidad del público objetivo es aproximadamente 25.000 personas, conformado con habitantes de los estratos 3, 4,5 y 6 de la ciudad.
El proyecto tiene una inversión inicial de $80.000.000, los cuales cubren los de Operación, los Preoperacionales y la inversión en los activos fijos. Con este proyecto se espera generar una rentabilidad del 30%.
The present work consists of the feasibility analysis in the creation of a restaurant focused on healthy food called "La Juguería" which will be located in the city of Guadalajara de Buga, Valle del Cauca. The company seeks to generate a new concept that goes hand in hand with the new trend or lifestyle known as "fitness" which is based on healthy habits such as exercising, meditating and eating healthy. The income is expected to be generated from the sale of highly nutritious products strategically thought to complement the healthy lifestyle carried out by the target market. The number of the target audience is approximately 25,000 people, made up of inhabitants of strata 3, 4,5 and 6 of the city. The project has an initial investment of $ 80,000,000, which covers Operational, Preoperational and investment in fixed assets. With this project it is expected to generate a profitability of 30%.
The present work consists of the feasibility analysis in the creation of a restaurant focused on healthy food called "La Juguería" which will be located in the city of Guadalajara de Buga, Valle del Cauca. The company seeks to generate a new concept that goes hand in hand with the new trend or lifestyle known as "fitness" which is based on healthy habits such as exercising, meditating and eating healthy. The income is expected to be generated from the sale of highly nutritious products strategically thought to complement the healthy lifestyle carried out by the target market. The number of the target audience is approximately 25,000 people, made up of inhabitants of strata 3, 4,5 and 6 of the city. The project has an initial investment of $ 80,000,000, which covers Operational, Preoperational and investment in fixed assets. With this project it is expected to generate a profitability of 30%.
Description
Desarrollar un estudio de factibilidad para la creación de un restaurante de “snacks” que oferte alimentos saludables en Guadalajara de Buga - Valle del Cauca, Colombia.
Keywords
Fitness, Alimentación saludable, Alimentación balanceada, Productos naturales, Hábitos saludables, Fitness, Alimentación saludable, Alimentación balanceada, Productos naturales