Prácticas comunicativas del sindicato UTRATICS desde el enfoque de la Comunicación para el Cambio Social
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Date
2024-08-01
Authors
Advisors
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Journal Title
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Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Tesis de Maestría
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
¿Cuáles son y cómo se han desarrollado las prácticas comunicativas del sindicato UTRATICS en
Colombia desde un enfoque de comunicación para el cambio social? Es la pregunta que busca responder
esta investigación y así identificar las prácticas comunicativas que ha desarrollado el sindicato de
UTRATICS y analizarlas desde el enfoque de comunicación para el cambio social.
Los productos comunicacionales analizados son construcciones que han realizado los
integrantes del sindicato UTRATICS. Dentro de este trabajo se propone la categorización de estos
productos en prácticas comunicativas legitimadoras, de resistencia y de proyecto. Las cuales ayudan a
identificar, describir y reflexionar sobre las acciones colectivas que desarrolla el sindicato a partir de sus
experiencias, situaciones cotidianas y actividades enfocadas desde lo social y político.
Desde los resultados obtenidos se plantean algunas recomendaciones que sugieren que,
mediante la instalación de capacidades, el sindicato logre crear estrategias de comunicación efectivas,
que aporten al crecimiento y fortalecimiento de la organización sindical.
What are the communication practices of the UTRATICS union in Colombia and how have they been developed from within a communicational approach for social change? This is the question that this thesis seeks to answer and thereby identify the communicative practices of the UTRATICS union and analyze them from the communicational approach for social change. The communication products analysed are constructions that have been made by the members of the UTRATICS union. This thesis proposes the categorization of these products into legitimizing, resisting, and project communicative practices. These help to identify, describe, and reflect on the collective actions carried out by the union and its members, based on their experiences, the daily situations and activities they face highlighting social and political issues. Based on the results obtained, some recommendations are made that suggest that, through the installation of capacities, the union should be able to create effective communication strategies that contribute to its organizational growth and strengthening.
What are the communication practices of the UTRATICS union in Colombia and how have they been developed from within a communicational approach for social change? This is the question that this thesis seeks to answer and thereby identify the communicative practices of the UTRATICS union and analyze them from the communicational approach for social change. The communication products analysed are constructions that have been made by the members of the UTRATICS union. This thesis proposes the categorization of these products into legitimizing, resisting, and project communicative practices. These help to identify, describe, and reflect on the collective actions carried out by the union and its members, based on their experiences, the daily situations and activities they face highlighting social and political issues. Based on the results obtained, some recommendations are made that suggest that, through the installation of capacities, the union should be able to create effective communication strategies that contribute to its organizational growth and strengthening.
Description
Identificar las prácticas comunicativas del sindicato de UTRATICS y analizarlas desde el enfoque
de comunicación para el cambio social.
Keywords
Communicative practices, communication for social change, telecommunications union, Call Center, Prácticas comunicativas, comunicación para el cambio social, sindicato de telecomunicaciones