Proyecto de inversión para la expansión de la Pastelería Pettit Bakery
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Date
2023-11-01
Authors
Sosa Cardona, Santiago
Advisors
Peña Torres, Carlos Andres
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Pettit Bakery luego de sus años de competitividad en el mercado se ve sujeto a una barrera de crecimiento dada a su limitada capacidad de tomar y atender más pedidos, lo que afecta sus ingresos y la satisfacción de nuevos y viejos clientes. Para esto se ha tomado en cuenta todas las opciones viables para la mejora de la interrogante ¿Cómo puede la pastelería expandir su capacidad operativa de manera efectiva para satisfacer la creciente demanda sin comprometer la calidad y eficiencia de sus servicios?
Determinar el método de investigación CANVAS junto con el análisis PESTEL para la solución a esta incógnita fue vital ya que se encontraron referentes importantes para la toma de decisiones sobre los diferentes sectores de ampliación, ya que se debe tomar en cuenta puntualmente donde se necesita más capital para que el ejercicio de como resultado un avance positivo.
Expandirse en la zona de producción para la correcta optimización de materia prima y tiempo de trabajo de los diferentes empleados hace que tenga un mejor rendimiento monetario y laborar, teniendo así la disponibilidad en el departamento de ventas de hacer la toma correspondiente a todos los pedidos que ingresen, dando así el beneficio de cumplir con todo y cada uno de los clientes que estén interesados en la compra de productos.
Pettit Bakery, after to compete all its years in the market, looks limited in its growth for the barrier in the limited capacity to take and serve more orders; this important fact, affect the income and the satisfaction of the old and the new clients. For this, several viable options have been searched to improve the question: ¿How can the bakery shop in a effective way to expand its operational capacity to satisfy the growing demand without involve the quality and efficiency of its services? Pettit Bakery, along these years of competitiveness in the market, is subject to a growth obstacles given its limited capacity to take and serve more orders, which affects its income and satisfaction of new and old clients. For this, all viable options have been taken into account to improve the question: How can the pastry shop expand its operational capacity effectively to satisfy the growing demand without compromising the quality and efficiency of its services? To determine both, the CANVAS research method together with the PESTEL analysis for the solution to this question was vital; important references were found for making decisions about the different sectors of expansion, because is so important to know in what area is necesary more capital to have an exercise results in positive progress. To expand the production area for the correct optimization of raw material and work time of the different employees, these factors help to have a better and monetary performance. This way, the sales deparment will be the availability to take the corresponding orders that the bakery shop has. With this, we can fulfill the wishes of customers, who want and buy our products.
Pettit Bakery, after to compete all its years in the market, looks limited in its growth for the barrier in the limited capacity to take and serve more orders; this important fact, affect the income and the satisfaction of the old and the new clients. For this, several viable options have been searched to improve the question: ¿How can the bakery shop in a effective way to expand its operational capacity to satisfy the growing demand without involve the quality and efficiency of its services? Pettit Bakery, along these years of competitiveness in the market, is subject to a growth obstacles given its limited capacity to take and serve more orders, which affects its income and satisfaction of new and old clients. For this, all viable options have been taken into account to improve the question: How can the pastry shop expand its operational capacity effectively to satisfy the growing demand without compromising the quality and efficiency of its services? To determine both, the CANVAS research method together with the PESTEL analysis for the solution to this question was vital; important references were found for making decisions about the different sectors of expansion, because is so important to know in what area is necesary more capital to have an exercise results in positive progress. To expand the production area for the correct optimization of raw material and work time of the different employees, these factors help to have a better and monetary performance. This way, the sales deparment will be the availability to take the corresponding orders that the bakery shop has. With this, we can fulfill the wishes of customers, who want and buy our products.
Description
Implementar una inversión para la expansión de la pastelería en la sección de maquinaria e insumos.
Keywords
Plan de negocios, Pastelería, Presupuesto, Inversiones