Características de la mujer consumidora de lácteos en estratos 1 y 2 en los municipios de Chía y Zipaquirá - Cundinamarca
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Date
2022-04
Authors
Acosta Rodríguez, Yeimy Tatiana
Beltrán Rivero, Erika Tatiana
Sandoval Lemus, Alex Stiven
Advisors
Crisanto Vacca, José
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
En la presente investigación se dieron a conocer los hallazgos de las características que hacen parte de la decisión de compra, que tienen las mujeres consumidoras de productos lácteos correspondientes a los estratos 1 y 2 pertenecientes a los municipios de Chía y Zipaquirá. Esta investigación se desarrolló basándose principalmente en la trayectoria que se tuvo en el semillero de investigación SIIEMPRI, de la universidad Minuto de Dios, donde el enfoque que se contempló para el estudio llevado a cabo fueron las mujeres quienes llegan a ser una población significativa para el hogar y como eje central en la compra de diversos productos
lecheros.
Se tuvo como apoyo la encuesta realizada en la parte III de la investigación del proyecto “Caracterización de los consumidores de derivados lácteos ofertados en las tiendas de barrio en los municipios de Zipaquirá, Cajicá, Sopó, Chía y Ubaté” liderada por el semillero SIIEMPRI. Se da a conocer los aspectos puntuales que permiten identificar la caracterización de la mujer consumidora de lácteos al momento en que se decida ser partícipe del consumo de los diferentes productos derivados. Adicional, también se realizó un Focus Group virtual liderado por los autores del presente trabajo con la participación de un total de 15 mujeres, en el cual se dieron a conocer las opiniones, experiencias y percepciones de cada una de ellas, con relación a la compra
de lácteos. A partir de esos instrumentos de investigación se realizó la recopilación de los datos cualitativos y cuantitativos, para su posterior análisis y finalmente la construcción de esta monografía.
In this research the findings on the characteristics that are part of the purchase decision of women consumers of dairy products corresponding to strata 1 and 2 belonging to the municipalities of Chía and Zipaquirá were presented; this research was developed based mainly on the trajectory that was had in the research group SIIEMPRI of the Minuto de Dios University, where the focus that was contemplated for the study carried out were women, who became a significant population for the household and as a central axis in the purchase of various dairy products. The survey carried out in part III of the research of the above-mentioned research group was used as support, to provide detailed information on all the specific aspects that allow identifying the characterization of this population at the time of deciding to participate in the consumption of different milk products. Likewise, a virtual Focus Group led by the authors of this study was also carried out with the participation of a total of 15 women, in which the opinions, experiences and perceptions of each one of them, in relation to the purchase of dairy products, were made known. Based on these research instruments, qualitative and quantitative data were collected for subsequent analysis and finally the construction of this monograph.
In this research the findings on the characteristics that are part of the purchase decision of women consumers of dairy products corresponding to strata 1 and 2 belonging to the municipalities of Chía and Zipaquirá were presented; this research was developed based mainly on the trajectory that was had in the research group SIIEMPRI of the Minuto de Dios University, where the focus that was contemplated for the study carried out were women, who became a significant population for the household and as a central axis in the purchase of various dairy products. The survey carried out in part III of the research of the above-mentioned research group was used as support, to provide detailed information on all the specific aspects that allow identifying the characterization of this population at the time of deciding to participate in the consumption of different milk products. Likewise, a virtual Focus Group led by the authors of this study was also carried out with the participation of a total of 15 women, in which the opinions, experiences and perceptions of each one of them, in relation to the purchase of dairy products, were made known. Based on these research instruments, qualitative and quantitative data were collected for subsequent analysis and finally the construction of this monograph.
Description
Identificar las características que hacen parte de la decisión de compra de las
mujeres consumidoras de lácteos pertenecientes a estratos 1 y 2 en los municipios de
Chía y Zipaquirá
Keywords
Mujer, Lácteos, Consumidor de Lácteos, Decisión de compra, Women, Research group, Dairy products, Dairy consume, Dairy products purchase
decision, purchase decision characteristics