Plan de Negocios para la puesta en marcha de DidactiPRO: Materiales que enseñan, juegan y conectan con el mundo TEA.
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Date
2025-06-12
Authors
Advisors
Editors
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Publisher
Corporación Universitaria Minuto de Dios – UNIMINUTO
Type
Plan de Negocio
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
DidactiPRO es una propuesta de emprendimiento dedicado a mejorar la enseñanza y aprendizaje en niños y niñas con diagnóstico Trastorno del Espectro Autista (TEA), mediante el desarrollo de material didáctico educativo adecuado a los niveles del autismo según el DSM-5 (Manual diagnóstico y estadístico de los trastornos mentales): Nivel 1, nivel 2 y nivel 3.
La problemática surge identificando las necesidades de docentes, instituciones educativas y padres de familia que no cuentan con material adecuado para la enseñanza de esta población, generando la deserción escolar en la ciudad de Neiva.
Teniendo como objetivo general diseñar un plan de negocios que permita establecer a DidactiPRO como una solución innovadora. Los instrumentos utilizados para la investigación de mercados será una encuesta que nos permita conocer de manera más profunda las opiniones respecto a las perspectivas de los padres de familia sobre el material didáctico para sus hijos. A partir del análisis del instrumento aplicado en el estudio de mercado, desarrollado bajo un enfoque mixto, se logró obtener una visión integral sobre las necesidades y expectativas de los padres de familia. Los resultados del estudio de mercado demuestran una demanda significativa de material didáctico adaptado y personalizado para niños con TEA. Evidencia un TIR con un 52,98%, lo que refleja la rentabilidad de DidactiPRO siendo una unidad de negocio rentable y atractiva para inversionistas, por encima de la tasa de oportunidad proyectada en cinto años, generando ganancias de inversión y sustento.
DidactiPRO is a business proposal dedicated to improving teaching and learning for children diagnosed with autism spectrum disorder (ASD) through the development of educational materials appropriate for the levels of autism according to the DSM-5 (Diagnostic and Statistical Manual of Mental Disorders): Level 1, Level 2, and Level 3. The problem arose when identifying the needs of teachers, educational institutions, and parents who lack adequate materials for teaching this population, leading to school dropouts in the city of Neiva. The overall objective was to design a business plan that would establish DidactiPRO as an innovative solution. The market research instrument used will be a survey that will allow us to gain a deeper understanding of parents' perspectives on educational materials for their children. Based on the analysis of the instrument applied in the market research, developed using a mixed-method approach, a comprehensive view of parents' needs and expectations was obtained. The results of the market study demonstrate a significant demand for adapted and personalized educational materials for children with ASD. It shows an IRR of 52.98%, reflecting DidactiPRO profitability as a profitable and attractive business unit for investors, above the projected opportunity rate over five years, generating investment returns and sustainability
DidactiPRO is a business proposal dedicated to improving teaching and learning for children diagnosed with autism spectrum disorder (ASD) through the development of educational materials appropriate for the levels of autism according to the DSM-5 (Diagnostic and Statistical Manual of Mental Disorders): Level 1, Level 2, and Level 3. The problem arose when identifying the needs of teachers, educational institutions, and parents who lack adequate materials for teaching this population, leading to school dropouts in the city of Neiva. The overall objective was to design a business plan that would establish DidactiPRO as an innovative solution. The market research instrument used will be a survey that will allow us to gain a deeper understanding of parents' perspectives on educational materials for their children. Based on the analysis of the instrument applied in the market research, developed using a mixed-method approach, a comprehensive view of parents' needs and expectations was obtained. The results of the market study demonstrate a significant demand for adapted and personalized educational materials for children with ASD. It shows an IRR of 52.98%, reflecting DidactiPRO profitability as a profitable and attractive business unit for investors, above the projected opportunity rate over five years, generating investment returns and sustainability
Description
Diseñar un plan de negocios para la puesta en marcha de la empresa material DidactiPRO, buscando mejorar los procesos de enseñanza y aprendizaje en niños con Trastorno del espectro autista (TEA).
Keywords
Educación, Trastorno del espectro autista, Material didáctico, Innovación, SOCIAL SCIENCES::Social sciences::Education, Autism spectrum disorder, Teaching materials, Innovation