Cultura Urbana, Arte y Fotografía: Guía Visual para tiendas de moda en Villavicencio
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Date
2025-06-12
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Publisher
Corporación Universitaria Minuto de Dios – UNIMINUTO
Type
Trabajo de Investigación e Innovación
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
El presente proyecto tiene como propósito mejorar la presentación visual de las tiendas de moda en la ciudad de Villavicencio, a través del diseño y desarrollo de una guía visual enfocada en la fotografía de productos. La propuesta surge ante la necesidad de los comerciantes de este sector de destacar sus prendas en entornos digitales, donde la imagen se ha convertido en un factor determinante para captar la atención del público. El estudio se enmarca dentro de un
enfoque mixto y utiliza como técnica principal la aplicación de encuestas a propietarios y administradores de tiendas de moda, con el fin de identificar las principales dificultades, prácticas actuales y conocimientos previos relacionados con la fotografía de productos. A partir del análisis de los datos recolectados, se identifican patrones y necesidades comunes que permiten orientar el contenido de la guía hacia aspectos clave como la composición, el uso de la luz, los ángulos adecuados y la edición básica de imágenes. Se reconoce que una fotografía cuidada no solo mejora la percepción del producto, sino que también fortalece la identidad visual del negocio, favoreciendo su posicionamiento en un mercado altamente competitivo.
Como resultado, se desarrolla una herramienta práctica, accesible y adaptada al contexto local, que busca facilitar la toma de decisiones visuales en los procesos de promoción y venta, brindando a los comerciantes una alternativa efectiva para mejorar la imagen de sus productos y conectar de forma más atractiva con sus clientes.
The purpose of this project is to improve the visual presentation of fashion stores in the city of Villavicencio through the design and development of a visual guide focused on product photography. The proposal arose from the need for retailers in this sector to highlight their garments in digital environments, where image has become a determining factor in capturing the public's attention. The study is framed within a quantitative approach and uses surveys among fashion store owners and managers as its main technique. The goal was to identify the main challenges, current practices, and prior knowledge related to product photography. Through the analysis of the collected data, common patterns and needs were identified, allowing the guide's content to be guided toward key aspects such as composition, use of lighting, appropriate angles, and basic image editing. It is recognized that well-crafted photography not only improves the perception of the product but also strengthens the business's visual identity, favoring its positioning in a highly competitive market. The result is a practical, accessible, and locally adapted tool that seeks to facilitate visual decision-making in the promotion and sales processes, providing merchants with an effective alternative to improve their product image and connect more attractively with their customers.
The purpose of this project is to improve the visual presentation of fashion stores in the city of Villavicencio through the design and development of a visual guide focused on product photography. The proposal arose from the need for retailers in this sector to highlight their garments in digital environments, where image has become a determining factor in capturing the public's attention. The study is framed within a quantitative approach and uses surveys among fashion store owners and managers as its main technique. The goal was to identify the main challenges, current practices, and prior knowledge related to product photography. Through the analysis of the collected data, common patterns and needs were identified, allowing the guide's content to be guided toward key aspects such as composition, use of lighting, appropriate angles, and basic image editing. It is recognized that well-crafted photography not only improves the perception of the product but also strengthens the business's visual identity, favoring its positioning in a highly competitive market. The result is a practical, accessible, and locally adapted tool that seeks to facilitate visual decision-making in the promotion and sales processes, providing merchants with an effective alternative to improve their product image and connect more attractively with their customers.
Description
Mejorar la presentación visual de las tiendas de moda mediante una guía visual de fotografía para potenciar sus productos y su identidad en un mercado competitivo
Keywords
fotografía de producto, guía visual, imagen comercial, comercio local, moda urbana, identidad visual