Factores asociados con el consumo de prendas de vestir de segunda mano en Bogotá: un estudio en estudiantes universitarios
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Date
2024-09-17
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporacion Universitaria Minuto de Dios - UNIMINUTO
Type
Tesis de Maestría
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Conocer los factores asociados con el consumo de prendas de vestir de segunda mano es relevante para las organizaciones que hacen parte de este sector productivo, esto porque desde dicho conocimiento consolidan su ventaja competitiva en el mercado textil así como su orientación al mercado; por ello, esta investigación tiene como principal objetivo evaluar el comportamiento de los factores asociados al consumo de prendas de vestir de segunda mano en Bogotá por parte de estudiantes universitarios. Se utilizó una metodología cuantitativa, descriptiva correlacional y explicativa, a través de un análisis factorial exploratorio y confirmatorio, complementándose con un modelo de ecuaciones estructurales que permitió hacer la comprobación de hipótesis. Los resultados permitieron comprobar que la actitud hacia el consumo, la norma subjetiva y el comportamiento de control percibido de prendas de vestir de segunda mano influyen de forma significativa hacia la intención de consumo de dichos productos. Como conclusión, se recomienda a los empresarios tener en cuenta estos factores que influyen en los consumidores y su comportamiento en cuanto a la intención y decisión de compra para adquirir estos productos, desarrollando estrategias de consumo responsable, conciencia ambiental, moda sostenible y economía circular.
Knowing the factors associated with the consumption of second-hand clothing is relevant for the organisations that are part of this productive sector, because from this knowledge they consolidate their competitive advantage in the textile market as well as their market orientation; therefore, the main objective of this research is to evaluate the behaviour of the factors associated with the consumption of second-hand clothing in Bogota by university students. A quantitative, descriptive, correlational and explanatory methodology was used, through an exploratory and confirmatory factor analysis, complemented by a structural equation model that allowed for hypothesis testing. The results showed that the attitude towards consumption, the subjective norm and the perceived control behaviour of second-hand clothing have a significant influence on the intention to consume these products. In conclusion, it is recommended that entrepreneurs take into account these factors that influence consumers and their behaviour in terms of purchase intention and decision to purchase these products, developing strategies for responsible consumption, environmental awareness, sustainable fashion and circular economy.
Knowing the factors associated with the consumption of second-hand clothing is relevant for the organisations that are part of this productive sector, because from this knowledge they consolidate their competitive advantage in the textile market as well as their market orientation; therefore, the main objective of this research is to evaluate the behaviour of the factors associated with the consumption of second-hand clothing in Bogota by university students. A quantitative, descriptive, correlational and explanatory methodology was used, through an exploratory and confirmatory factor analysis, complemented by a structural equation model that allowed for hypothesis testing. The results showed that the attitude towards consumption, the subjective norm and the perceived control behaviour of second-hand clothing have a significant influence on the intention to consume these products. In conclusion, it is recommended that entrepreneurs take into account these factors that influence consumers and their behaviour in terms of purchase intention and decision to purchase these products, developing strategies for responsible consumption, environmental awareness, sustainable fashion and circular economy.
Description
Evaluar el comportamiento de los factores asociados al consumo de prendas de vestir de segunda mano en Bogotá por parte de estudiantes universitarios.
Keywords
Intención de consumo, Moda Rápida, Economía Circular, Consumption Intention, Fast Fashion, Circular
Economy