Diagnóstico y propuesta de estrategias de Innovación en empresas del sector agroindustrial en la ciudad de Bogotá
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Date
2025-01-08
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Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Monografía
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Acceso Restringido - http://purl.org/coar/access_right/c_16ec
Abstract
La presente investigación aborda la importancia de la innovación en el sector agroindustrial en Bogotá, con el objetivo de identificar las estrategias, desafíos y casos de éxito que pueden fortalecer la competitividad y sostenibilidad del sector. Se empleó una metodología cualitativa basada en la revisión documental de artículos científicos, estudios de caso y reportes sectoriales relevantes. Los resultados indican que la adopción de tecnologías emergentes, como la biotecnología, la agricultura de precisión y las energías renovables, combinada con estrategias de colaboración público-privada, representa una oportunidad clave para optimizar la productividad y agregar valor a los productos agroindustriales. Sin embargo, se identifican barreras como la falta de acceso a financiamiento, la resistencia cultural al cambio y la insuficiencia de infraestructura tecnológica, las cuales limitan la capacidad de innovación, especialmente entre pequeños productores. Casos destacados en Tolima, Boyacá y Risaralda, como la producción de lechona enlatada y empaques biodegradables, demuestran el potencial de la innovación para transformar productos tradicionales y acceder a mercados especializados. Para Bogotá, se proponen estrategias como la implementación de huertas verticales y centros de innovación agroindustrial, el fortalecimiento del marketing digital y la promoción de plataformas de comercialización que conecten a productores rurales con consumidores urbanos. En conclusión, la innovación agroindustrial en Bogotá no solo es viable, sino también necesaria para abordar desafíos estructurales y aprovechar oportunidades de crecimiento. Con una cooperación público-privada sólida y una inversión estratégica en infraestructura y capacitación, la ciudad tiene el potencial de liderar el sector a nivel nacional e internacional
This research addresses the importance of innovation in the agro-industrial sector in Bogotá, aiming to identify strategies, challenges, and success cases that can strengthen the sector's competitiveness and sustainability. A qualitative methodology was employed, based on a documentary review of scientific articles, case studies, and relevant sectoral reports. The results show that adopting emerging technologies, such as biotechnology, precision agriculture, and renewable energies, combined with public-private collaboration strategies, represents a key opportunity to optimize productivity and add value to agro-industrial products. However, barriers such as limited access to financing, cultural resistance to change, and insufficient technological infrastructure were identified, which restrict the innovation capacity, especially among small producers. Highlighted cases in Tolima, Boyacá, and Risaralda, such as canned lechona and biodegradable packaging, demonstrate the potential of innovation to transform traditional products and access specialized markets. For Bogotá, proposed strategies include implementing vertical gardens and agro-industrial innovation centers, strengthening digital marketing, and promoting commercialization platforms that connect rural producers with urban consumers. In conclusion, agro-industrial innovation in Bogotá is not only feasible but also necessary to address structural challenges and seize growth opportunities. With strong public-private cooperation and strategic investment in infrastructure and training, the city has the potential to lead the sector nationally and internationally.
This research addresses the importance of innovation in the agro-industrial sector in Bogotá, aiming to identify strategies, challenges, and success cases that can strengthen the sector's competitiveness and sustainability. A qualitative methodology was employed, based on a documentary review of scientific articles, case studies, and relevant sectoral reports. The results show that adopting emerging technologies, such as biotechnology, precision agriculture, and renewable energies, combined with public-private collaboration strategies, represents a key opportunity to optimize productivity and add value to agro-industrial products. However, barriers such as limited access to financing, cultural resistance to change, and insufficient technological infrastructure were identified, which restrict the innovation capacity, especially among small producers. Highlighted cases in Tolima, Boyacá, and Risaralda, such as canned lechona and biodegradable packaging, demonstrate the potential of innovation to transform traditional products and access specialized markets. For Bogotá, proposed strategies include implementing vertical gardens and agro-industrial innovation centers, strengthening digital marketing, and promoting commercialization platforms that connect rural producers with urban consumers. In conclusion, agro-industrial innovation in Bogotá is not only feasible but also necessary to address structural challenges and seize growth opportunities. With strong public-private cooperation and strategic investment in infrastructure and training, the city has the potential to lead the sector nationally and internationally.
Description
Formular una propuesta estratégica para mejorar la competitividad y eficiencia de las empresas del sector agroindustrial en Bogotá, basada en un diagnóstico integral de los niveles y características de la innovación en este sector.
Keywords
Innovation, agro-industry, Bogotá, sustainability, competitiveness, emerging technologies, Innovación, agroindustria, sostenibilidad, competitividad, tecnologías emergentes, Innovation, agro-industry, sustainability