Plan de negocios para la creación de PSICOSEG S.A.S., consultora en seguridad y salud en el trabajo (SST) con enfoque en intervención psicosocial, dirigida a las pymes del sector industrial de Cúcuta.
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Date
2025-08-26
Advisors
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Publisher
Corporación Universitaria Minuto de Dios – UNIMINUTO
Type
Plan de Negocio
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
En Colombia, la gestión del Sistema de Seguridad y Salud en el Trabajo (SG-SST), especialmente en lo relacionado con la intervención de factores psicosociales, sigue siendo un reto para las pequeñas y medianas empresas. Las dificultades para cumplir las normas legales, la falta de conocimiento técnico, los recursos limitados y la débil cultura de prevención generan un entorno laboral propenso a riesgos psicosociales, afectando la productividad, la salud de los trabajadores y la sostenibilidad de las empresas.
PSICOSEG S.A.S. propone integrar la asesoría en SG-SST y la intervención de riesgos psicosociales como un servicio completo, con estrategias personalizadas de formación, consultoría, auditoría y seguimiento.
El mercado objetivo son las pymes industriales de Cúcuta, caracterizadas por una alta carga laboral, estructuras organizacionales ajustadas y exposición a riesgos psicosociales.
Según la Cámara de Comercio y ORMET (2023), existen aproximadamente 700 pymes industriales, de las cuales se estima que el 10-15% requieren servicios especializados en gestión psicosocial. Se proyecta intervenir inicialmente en 34 empresas, priorizando aquellas con necesidades identificadas mediante estudios locales y tendencias sectoriales.
El servicio estará enfocado en:
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Diagnóstico organizacional
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Cumplimiento del SG-SST
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Intervención y acompañamiento psicosocial
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Programas de bienestar laboral
In the dynamic and demanding Colombian labor market, occupational health and safety management has transcended legal compliance to become a key factor for business sustainability. This business plan presents the creation of PSICOSEG S.A.S, a consulting firm specialized in Occupational Health and Safety (OHS) with a distinctive focus on psychosocial risk management, particularly stress prevention in the workplace. In Colombia, official data from the Ministry of Health and the Pan American Health Organization (PAHO/WHO) indicate that approximately 40% of workers experience work related stress symptoms, impacting both their well-being and productivity. Furthermore, academic studies have shown that unaddressed psychosocial risks can increase absenteeism and reduce productivity by up to 35%. PSICOSEG S.A.S proposes an integrated intervention model that not only supports compliance with legal OHS requirements but also implements specialized actions to identify, assess, and mitigate psychosocial factors. This holistic approach allows the company to deliver customized strategies for each organization, promoting healthier, more collaborative, and resilient workplaces. The consultancy aims to become a strategic partner for companies, fostering a culture of prevention and emotional well-being. Through psychosocial diagnostics, continuous technical advisory, and professional follow-up, the firm seeks to improve key indicators such as productivity, staff turnover, and absenteeism, ultimately contributing to organizational performance and employee quality of life.
In the dynamic and demanding Colombian labor market, occupational health and safety management has transcended legal compliance to become a key factor for business sustainability. This business plan presents the creation of PSICOSEG S.A.S, a consulting firm specialized in Occupational Health and Safety (OHS) with a distinctive focus on psychosocial risk management, particularly stress prevention in the workplace. In Colombia, official data from the Ministry of Health and the Pan American Health Organization (PAHO/WHO) indicate that approximately 40% of workers experience work related stress symptoms, impacting both their well-being and productivity. Furthermore, academic studies have shown that unaddressed psychosocial risks can increase absenteeism and reduce productivity by up to 35%. PSICOSEG S.A.S proposes an integrated intervention model that not only supports compliance with legal OHS requirements but also implements specialized actions to identify, assess, and mitigate psychosocial factors. This holistic approach allows the company to deliver customized strategies for each organization, promoting healthier, more collaborative, and resilient workplaces. The consultancy aims to become a strategic partner for companies, fostering a culture of prevention and emotional well-being. Through psychosocial diagnostics, continuous technical advisory, and professional follow-up, the firm seeks to improve key indicators such as productivity, staff turnover, and absenteeism, ultimately contributing to organizational performance and employee quality of life.
Description
Diseñar una propuesta empresarial para la creación de una consultora especializada en Seguridad y Salud en el Trabajo (SST), con enfoque en la intervención psicosocial para la prevención del estrés laboral, orientada a pequeñas y medianas empresas en Colombia
Keywords
Seguridad y Salud en el Trabajo, Riesgo Psicosocial, Pymes, Consultoría, Cúcuta, Occupational Health and Safety, Psychosocial Risk, Work Stress