Plan de Negocios para comercializar ropa reciclada.
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Date
2025-11-20
Authors
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios – UNIMINUTO
Type
Plan de Negocio
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
Este documento de investigación titulado “Innova Clothes” en el cual se presenta la necesidad de desarrollar un objetivo general en base a un negocio sostenible dedicado a la comercialización de ropa reciclada, promoviendo la moda circular mediante el reciclaje creativo y la educación ambiental, con el fin de ofrecer a los consumidores una alternativa responsable, original y asequible al consumo de la moda rápida. Para lograr cumplir con este objetivo se manejaron estadísticas de los consumidores por medio de encuestas, análisis del sector textil mediante diferentes artículos orientados a este manejo de los materiales ecológicos. Este proyecto va dirigido a un modelo de negocio enfocado en la ropa reutilizable, la selección y la distribución de esta, manejando prendas de muy buena calidad, teniendo en cuenta proveedores y organizaciones con su enfoque en el cuidado ambiental, implementando estrategias de marketing con el fin de continuar impulsando la moda sostenible.
This document “Innova Clothes,” presents the need to develop a general objective based on a sustainable business dedicated to the marketing of recycled clothing. It promotes circular fashion through creative recycling and environmental education, aiming to offer consumers a responsible, original, and affordable alternative to fast fashion. In order to achieve this objective, consumer statistics were gathered through surveys, and the textile sector was analyzed using various articles focused on the use of eco-friendly materials. This project focuses on a business model centered on reusable clothing, its selection, and distribution. It utilizes high-quality garments, considering suppliers and organizations with a commitment to environmental stewardship, and implements marketing strategies to further promote sustainable fashion.
This document “Innova Clothes,” presents the need to develop a general objective based on a sustainable business dedicated to the marketing of recycled clothing. It promotes circular fashion through creative recycling and environmental education, aiming to offer consumers a responsible, original, and affordable alternative to fast fashion. In order to achieve this objective, consumer statistics were gathered through surveys, and the textile sector was analyzed using various articles focused on the use of eco-friendly materials. This project focuses on a business model centered on reusable clothing, its selection, and distribution. It utilizes high-quality garments, considering suppliers and organizations with a commitment to environmental stewardship, and implements marketing strategies to further promote sustainable fashion.
Description
Desarrollar un negocio sostenible dedicado a la comercialización de ropa reciclada, promoviendo la moda circular mediante el reciclaje creativo y la educación ambiental, con el fin de ofrecer a los consumidores una alternativa responsable, original y asequible al consumo de moda rápida.
Keywords
Moda rápida, Reutilización de prendas, Sostenibilidad empresarial, Plan de negocio, Medio ambiente, Fast fashion, Clothing reuse, Business sustainability, Business plan, Environment