Plan de negocio para la comercialización de paneles solares como solución energética sostenible.
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Date
2025-08-30
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Editors
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Publisher
Corporación Universitaria Minuto de Dios – UNIMINUTO
Type
Trabajo de Investigación e Innovación
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
El diagnóstico energético en Bucaramanga evidenció una brecha entre el alto potencial solar y la baja adopción de paneles fotovoltaicos, lo cual mantiene altos los costos eléctricos. Se diseñó un plan de negocio para una empresa que instale paneles solares, buscando impulsar la transición energética regional. Se aplicó una metodología mixta con encuestas, entrevistas y análisis financiero. El mercado potencial anual es de 4 300 kWp, con un VAN de COP 1 540 millones, TIR del 29 % y recuperación en 4,2 años. La empresa evitaría 3 900 toneladas de CO2 en 10 años. Los resultados muestran viabilidad económica y ambiental, aportan a la competitividad empresarial local y brindan insumos clave para políticas de transición energética.
The energy assessment in Bucaramanga revealed a gap between high solar potential and low adoption of photovoltaic systems, resulting in high electricity costs. A business plan was developed for a company that installs solar panels to support the regional energy transition. A mixed methodology was used, including surveys, interviews, and financial modeling. The annual potential market is 4,300 kWp, with a Net Present Value of COP 1.54 billion, an Internal Rate of Return of 29%, and a 4.2-year payback. The company would avoid 3,900 tons of CO2 over 10 years. The findings confirm economic and environmental viability, strengthen local business competitiveness, and provide key inputs for policymakers aiming to accelerate a just energy transition.
The energy assessment in Bucaramanga revealed a gap between high solar potential and low adoption of photovoltaic systems, resulting in high electricity costs. A business plan was developed for a company that installs solar panels to support the regional energy transition. A mixed methodology was used, including surveys, interviews, and financial modeling. The annual potential market is 4,300 kWp, with a Net Present Value of COP 1.54 billion, an Internal Rate of Return of 29%, and a 4.2-year payback. The company would avoid 3,900 tons of CO2 over 10 years. The findings confirm economic and environmental viability, strengthen local business competitiveness, and provide key inputs for policymakers aiming to accelerate a just energy transition.
Description
Formular un plan de negocio para la comercialización de paneles solares como solución energética sostenible.
Keywords
Eficiencia Energética, Emprendimiento, Fotovoltaico, Viabilidad Económica, Zona Metropolitana, Energy Efficiency, Entrepreneurship, Photovoltaic, Economic Viability, Metropolitan Area