Plan de Negocios para Clip Barber: fortalecimiento organizacional, financiero y comercial de un micronegocio en Bucaramanga.
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Date
2025-09-23
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios – UNIMINUTO
Type
Plan de Negocio
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
La presente propuesta tiene como finalidad la elaboración del plan de negocios para Clip Barber, una microempresa dedicada a la comercialización de máquinas para corte de cabello y otros productos de barbería, con especial énfasis en la importación desde China. Su mercado objetivo lo conforman los barberos de la ciudad de Bucaramanga y su Área Metropolitana. Este proyecto busca estructurar de manera integral las áreas administrativas, financieras, operativas y tecnológicas de la empresa, con el propósito de garantizar su viabilidad, sostenibilidad y crecimiento en un mercado altamente competitivo.
El plan de negocio parte de un diagnóstico del entorno mediante un estudio de mercado que analiza tanto la competencia como la percepción de los clientes potenciales. Posteriormente, se desarrolló un análisis técnico donde se definieron los recursos físicos, logísticos y tecnológicos necesarios para operar eficientemente. También se estableció una estructura organizacional con funciones claras por áreas y cargos específicos. Finalmente, se elaboró un estudio financiero detallado que incluyó costos fijos y variables, punto de equilibrio, rentabilidad proyectada e inversión inicial estimada en $400 millones. Clip Barber se perfila como una solución especializada para suplir la demanda creciente de productos profesionales de barbería en la región.
Clip Barber demuestra ser una propuesta de negocio viable, con un enfoque claro hacia el mercado de barberos en Bucaramanga. El análisis evidenció oportunidades reales de crecimiento y sostenibilidad. Se recomienda fortalecer alianzas con proveedores internacionales, aplicar estrategias de marketing directo y mantener un control constante de los procesos financieros y logísticos para garantizar el éxito del emprendimiento.
This proposal aims to develop a business plan for Clip Barber, a microenterprise dedicated to the commercialization of hair clippers and other barber products, with a particular emphasis on imports from China. Its target market consists of barbers in the city of Bucaramanga and its metropolitan area. This project seeks to comprehensively structure the administrative, financial, operational, and technological areas of the company in order to ensure its viability, sustainability, and growth in a highly competitive market. The business plan begins with an environmental diagnosis through a market study that analyzes both the competition and the perception of potential clients. Subsequently, a technical analysis was developed, where the necessary physical, logistical, and technological resources for efficient operation were defined. An organizational structure was also established with clearly defined functions by area and specific roles. Finally, a detailed financial study was prepared, including fixed and variable costs, breakeven point, projected profitability, and an estimated initial investment of COP 400 million. Clip Barber is positioned as a specialized solution to meet the growing demand for professional barber products in the region. Clip Barber proves to be a viable business proposal, with a clear focus on the barber market in Bucaramanga. The analysis revealed real opportunities for growth and sustainability. It is recommended to strengthen partnerships with international suppliers, apply direct marketing strategies, and maintain constant control of financial and logistical processes to ensure the success of the venture.
This proposal aims to develop a business plan for Clip Barber, a microenterprise dedicated to the commercialization of hair clippers and other barber products, with a particular emphasis on imports from China. Its target market consists of barbers in the city of Bucaramanga and its metropolitan area. This project seeks to comprehensively structure the administrative, financial, operational, and technological areas of the company in order to ensure its viability, sustainability, and growth in a highly competitive market. The business plan begins with an environmental diagnosis through a market study that analyzes both the competition and the perception of potential clients. Subsequently, a technical analysis was developed, where the necessary physical, logistical, and technological resources for efficient operation were defined. An organizational structure was also established with clearly defined functions by area and specific roles. Finally, a detailed financial study was prepared, including fixed and variable costs, breakeven point, projected profitability, and an estimated initial investment of COP 400 million. Clip Barber is positioned as a specialized solution to meet the growing demand for professional barber products in the region. Clip Barber proves to be a viable business proposal, with a clear focus on the barber market in Bucaramanga. The analysis revealed real opportunities for growth and sustainability. It is recommended to strengthen partnerships with international suppliers, apply direct marketing strategies, and maintain constant control of financial and logistical processes to ensure the success of the venture.
Description
Diseñar un plan de negocios integral para la empresa Clip Barber, por medio de un análisis de entorno y la definición de estrategias que le permita la realización de una estructura en sus procesos administrativos, financieros y comerciales, para una proyección en el mercado local en el Área Metropolitana de Bucaramanga y ser sostenible en él.
Keywords
Micronegocio, Análisis estratégico, Importación, Ventas, Microenterprise, Strategic analysis, Importation, Sales