Relación entre innovación en productos y competitividad del sector cuero y marroquinería en barrio Restrepo de Bogotá
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Date
2024-12-05
Advisors
Editors
Journal Title
Journal ISSN
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Publisher
Corporación Universitaria Minuto de Dios
Type
Tesis de Maestría
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El objetivo de la investigación es evidenciar la relación entre la innovación y la competitividad del gremio de calzado y marroquinería en Bogotá, a partir del análisis de tendencias según el comportamiento del mercado local y nacional. La investigación descriptiva con un enfoque cuantitativo, se desarrolla en tres fases principales: la primera, se realiza una investigación documental para identificar las estrategias de innovación en el sector; la segunda, se lleva a cabo un estudio de mercado local tomando como población una de las zonas con mayor comercialización de productos de marroquinería en la ciudad, para analizar el grado de innovación en productos; y, finalmente, se realiza encuestas a dueños de los establecimientos que facilitaron la información para el análisis de la correlación entre innovación y competitividad en este sector. Los resultados revelan que, a pesar de una fuerte tradición en el sector, los fabricantes de calzado y marroquinería enfrentan desafíos tanto de competidores nacionales como internacionales. Se evaluaron nueve (9) factores de innovación y (8) factores de competitividad, estos factores fueron validados por medio de la matriz de correlación de Sperman, donde se evidencia una buena correlación entre ambas variables, especialmente en cuatro factores y asociación indirecta en dos factores que prueban efectivamente la relación entre la innovación y la competitividad en mipymes del sector.
The objective of this research is to demonstrate the relationship between innovation and competitiveness in the footwear and leather goods sector in Bogotá, based on an analysis of trends according to the behavior of the local and national market. The descriptive research, with a quantitative approach, is developed in three main phases: first, a documentary review is conducted to identify innovation strategies in the sector; second, a local market study is carried out, focusing on one of the areas with the highest commercialization of leather goods in the city, to analyze the degree of product innovation; and finally, surveys are conducted with the owners of establishments who provided information for the analysis of the correlation between innovation and competitiveness in this sector. The results reveal that, despite a strong tradition in the sector, footwear and leather goods manufacturers face challenges from both national and international competitors. Nine (9) innovation factors and eight (8) competitiveness factors were assessed. These factors were validated using Spearman's correlation matrix, which shows a strong correlation between the two variables, particularly in four factors, and an indirect association in two factors, effectively demonstrating the relationship between innovation and competitiveness in SMEs within the sector.
The objective of this research is to demonstrate the relationship between innovation and competitiveness in the footwear and leather goods sector in Bogotá, based on an analysis of trends according to the behavior of the local and national market. The descriptive research, with a quantitative approach, is developed in three main phases: first, a documentary review is conducted to identify innovation strategies in the sector; second, a local market study is carried out, focusing on one of the areas with the highest commercialization of leather goods in the city, to analyze the degree of product innovation; and finally, surveys are conducted with the owners of establishments who provided information for the analysis of the correlation between innovation and competitiveness in this sector. The results reveal that, despite a strong tradition in the sector, footwear and leather goods manufacturers face challenges from both national and international competitors. Nine (9) innovation factors and eight (8) competitiveness factors were assessed. These factors were validated using Spearman's correlation matrix, which shows a strong correlation between the two variables, particularly in four factors, and an indirect association in two factors, effectively demonstrating the relationship between innovation and competitiveness in SMEs within the sector.
Description
Analizar la relación entre la innovación en productos y la competitividad del gremio de fabricantes de calzado, artículos de cuero y marroquinería en el Barrio El Restrepo de la ciudad de Bogotá.
Keywords
Innovación, innovación en productos, competitividad, marroquinería, Innovation, product innovation, competitiveness, leather goods