Estudio de viabilidad para la creación de un Estudio y Tienda de Maquillaje profesional en la ciudad de Ibagué
No Thumbnail Available
Date
2024-05-26
Authors
Montealegre Mora, Mónica Paola
Narváez Garzón, Natali
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El proyecto Efecto Turquesa busca crear una tienda de maquillaje original y un estudio de maquillaje profesional en una zona central de la ciudad de Ibagué. La principal problemática que se enfrenta en este proyecto es que sus servicios y productos no son considerados como de primera necesidad, lo que puede afectar su demanda y crecimiento en momentos de crisis económica y temporada baja.
El objetivo del proyecto es ofrecer a los clientes experiencias únicas, diferentes y de alta calidad en maquillaje y presentación personal a través de productos de alta calidad y servicios personalizados. La pregunta problema es cómo llegar a fidelizar y mantener clientes constante a pesar de la percepción de que el maquillaje es un artículo y servicio de lujo.
La metodología utilizada incluyó un análisis de mercado para identificar el perfil de los potenciales clientes, la competencia y las tendencias en el gremio. Los resultados obtenidos indican que existe una demanda creciente por productos y servicios de maquillaje profesional en la ciudad, lo que brinda una oportunidad para el proyecto, en el presente y futuro.
En cuanto a las conclusiones, se destaca la importancia de ofrecer un servicio diferenciador y de alta calidad para llegar a los clientes, así como la necesidad de implementar estrategias de marketing efectivas para atraer a más personas a la tienda.
Como recomendación, se sugiere realizar alianzas con influencers y compra de publicidad del sector y organizar eventos constantes de lanzamiento para dar a conocer el proyecto con productos y nuevos servicios para así generar interés en el público objetivo.
The Turquoise Effect project seeks to create an original makeup store and a professional makeup studio in a central area of the city of Ibague. The main problem faced in this project is that its services and products are not considered essential, which can affect its demand and growth in times of economic crisis and low season. The goal of the project is to offer customers unique, different and high-quality experiences in makeup and personal presentation through high-quality products and personalized services. The problem question is how to build loyalty and maintain constant customers despite the perception that makeup is a luxury item and service. The methodology used included a market analysis to identify the profile of potential clients, competition and trends in the industry. The results obtained indicate that there is a growing demand for professional makeup products and services in the city, which provides an opportunity for the project, in the present and future. Regarding the conclusions, the importance of offering a differentiating and high-quality service to reach customers is highlighted, as well as the need to implement effective marketing strategies to attract more people to the store. As a recommendation, it is suggested to make alliances with influencers and purchase advertising in the sector and organize constant launch events to publicize the project with products and new services in order to generate interest in the target audience.
The Turquoise Effect project seeks to create an original makeup store and a professional makeup studio in a central area of the city of Ibague. The main problem faced in this project is that its services and products are not considered essential, which can affect its demand and growth in times of economic crisis and low season. The goal of the project is to offer customers unique, different and high-quality experiences in makeup and personal presentation through high-quality products and personalized services. The problem question is how to build loyalty and maintain constant customers despite the perception that makeup is a luxury item and service. The methodology used included a market analysis to identify the profile of potential clients, competition and trends in the industry. The results obtained indicate that there is a growing demand for professional makeup products and services in the city, which provides an opportunity for the project, in the present and future. Regarding the conclusions, the importance of offering a differentiating and high-quality service to reach customers is highlighted, as well as the need to implement effective marketing strategies to attract more people to the store. As a recommendation, it is suggested to make alliances with influencers and purchase advertising in the sector and organize constant launch events to publicize the project with products and new services in order to generate interest in the target audience.
Description
Realizar un estudio para determinar la puesta en marcha de un Estudio y Tienda de Maquillaje profesional en la ciudad de Ibagué
Keywords
Plan de negocios, Sostenibilidad, Micronegocio, Plan financiero