Problemática en la rentabilidad de la venta y comercialización del mango criollo
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Date
2024-05
Authors
González, Sergio Luis
Castaño Saldarriaga, Ramiro
Otalvaro Arenas, Juan Esteban
Advisors
Zapata Gómez, Ligia Liliana
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
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Abstract
Se identifica una diferencia significativa entre la oferta y la demanda en los periodos de cosecha del mango en el municipio de Santa Barbara, especialmente en la vereda La Palma, generando perdidas en la economía de la región; se procede a visitar la zona y por medio de encuestas a los cultivadores y comercializadores de la zona se logra comprender con más claridad las dificultades de fondo de esta
problemática.
Después de un análisis, se plantea y se sugieren unas posibles soluciones que ayudarían a minimizar las pérdidas del cultivo, además dinamizarían la economía porque pueden generar más empleo en la localidad.
Estas opciones son la diversificación del producto, cambios en el transporte y la distribución del producto y hasta se plantea generar relaciones internacionales para la venta del producto y sus derivados.
En la reestructuración del modelo de distribución y diversificación del producto se podrían ver resultados positivos en la dinámica económica de la región, porque se generan nuevos empleos, las utilidades del negocio se incrementan y la calidad de vida aumenta en la región.
A significant difference is identified between supply and demand in the mango harvesting periods in the municipality of Santa Barbara, especially in the village of La Palma, generating losses in the economy of the region; we proceeded to visit the area and through surveys to growers and marketers in the area we were able to understand more clearly the underlying difficulties of this problem. Before the analysis, its raises and suggested posible solutions that would help to minimize crop losses, they would also boost the economy because It can generate more employment in the locality. This options are the divirsification of the product, changes in the transportation and the distribution of the product, until its proposed to generate international relations to the sale of the product and its derivatives. In the reconstruction of the distribution model and divirsification of the product, It could see the positive results in the economic dynamic of the region, because It can generate new employs, the business profits increase and the life quality increase in the region.
A significant difference is identified between supply and demand in the mango harvesting periods in the municipality of Santa Barbara, especially in the village of La Palma, generating losses in the economy of the region; we proceeded to visit the area and through surveys to growers and marketers in the area we were able to understand more clearly the underlying difficulties of this problem. Before the analysis, its raises and suggested posible solutions that would help to minimize crop losses, they would also boost the economy because It can generate more employment in the locality. This options are the divirsification of the product, changes in the transportation and the distribution of the product, until its proposed to generate international relations to the sale of the product and its derivatives. In the reconstruction of the distribution model and divirsification of the product, It could see the positive results in the economic dynamic of the region, because It can generate new employs, the business profits increase and the life quality increase in the region.
Description
Keywords
Oferta, Demanda, Cultivadores, Comercializadores, Dinamizar, Diversificación, Offer, Demand, Growers, Markets, Dynamize, Diversification