Sistematización de la iniciativa emprendedora Hotel Casa Alejandra
No Thumbnail Available
Date
2024-06-05
Authors
Montaña Rodriguez, Angie Catherine
Rubiano Martinez, Juan Francisco
Advisors
Figueroa González, Gisselle Andrea
Useche Jiménez, Giomar Ivet
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
En un entorno hotelero altamente competitivo, la gestión estratégica se vuelve crucial para el éxito empresarial. Este estudio se enfocó en analizar la experiencia de elaboración de un plan de negocios para el Hotel Casa Alejandra, con el propósito de identificar estrategias clave para su éxito y proporcionar recomendaciones pertinentes.
La introducción contextualizó la importancia de la planificación estratégica en la industria hotelera contemporánea. Además, se delinearon los objetivos del estudio, que incluyen comprender los elementos fundamentales del plan de negocios, identificar áreas de mejora y proponer recomendaciones para fortalecer la competitividad del hotel.
La metodología aplicada abarcó una revisión exhaustiva de la literatura relacionada con la gestión hotelera y la planificación estratégica. Además, se analizaron detenidamente los procesos y resultados del plan de negocios del Hotel Casa Alejandra, utilizando un enfoque analítico riguroso.
Los resultados destacaron la relevancia de diversos aspectos, como el análisis de mercado, las estrategias de marketing, el desarrollo de productos y servicios, y la viabilidad financiera, en el éxito sostenible del hotel. Asimismo, se identificaron áreas de mejora, como la inclusión de normas internacionales en la planificación arquitectónica y el fomento de prácticas sostenibles.
En conclusión, se resaltó que una gestión estratégica efectiva, basada en un profundo conocimiento del mercado y en la implementación de prácticas innovadoras, es esencial para alcanzar y mantener la competitividad en el sector hotelero contemporáneo.
In a highly competitive hotel environment, strategic management becomes crucial for business success. This study focused on analyzing the experience of developing a business plan for Hotel Casa Alejandra, aiming to identify key strategies for its success and provide relevant recommendations. The introduction contextualized the importance of strategic planning in the contemporary hotel industry. Additionally, the study's objectives were outlined, which include understanding the fundamental elements of the business plan, identifying areas for improvement, and proposing recommendations to strengthen the hotel's competitiveness. The applied methodology encompassed a comprehensive review of literature related to hotel management and strategic planning. Furthermore, the processes and results of Hotel Casa Alejandra's business plan were thoroughly analyzed using a rigorous analytical approach. The results highlighted the relevance of various aspects such as market analysis, marketing strategies, product and service development, and financial viability in the sustainable success of the hotel. Additionally, areas for improvement were identified, such as the inclusion of international standards in architectural planning and the promotion of sustainable practices. In conclusion, it was emphasized that effective strategic management, based on a deep understanding of the market and the implementation of innovative practices, is essential for achieving and maintaining competitiveness in the contemporary hotel sector.
In a highly competitive hotel environment, strategic management becomes crucial for business success. This study focused on analyzing the experience of developing a business plan for Hotel Casa Alejandra, aiming to identify key strategies for its success and provide relevant recommendations. The introduction contextualized the importance of strategic planning in the contemporary hotel industry. Additionally, the study's objectives were outlined, which include understanding the fundamental elements of the business plan, identifying areas for improvement, and proposing recommendations to strengthen the hotel's competitiveness. The applied methodology encompassed a comprehensive review of literature related to hotel management and strategic planning. Furthermore, the processes and results of Hotel Casa Alejandra's business plan were thoroughly analyzed using a rigorous analytical approach. The results highlighted the relevance of various aspects such as market analysis, marketing strategies, product and service development, and financial viability in the sustainable success of the hotel. Additionally, areas for improvement were identified, such as the inclusion of international standards in architectural planning and the promotion of sustainable practices. In conclusion, it was emphasized that effective strategic management, based on a deep understanding of the market and the implementation of innovative practices, is essential for achieving and maintaining competitiveness in the contemporary hotel sector.
Description
Describir la vivencia desarrollada durante la práctica profesional del plan de negocio del hotel Casa Alejandra municipio de Girardot Cundinamarca.
Keywords
Plan de negocios, Gestión estratégica, Industria Hotelera, Competitividad, Sostenibilidad, Turismo, Business plan, Strategic management, Hotel industry, Competitiveness, Sustainability, Tourism