Propuesta para el mejoramiento de la gestión financiera en el área de ventas en una empresa del sector automotriz en la ciudad de Bogotá
No Thumbnail Available
Date
2024-05
Authors
Prada Pulido, Javier Ricardo
Advisors
López-Rodríguez, Campo Elías
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
La gestión financiera tiene gran importancia dentro de las organizaciones ya que estas tienen grandes desafíos en la gestion y optimización de los recursos para darle un manejo adecuado, eficiente a los recursos enfocados en la toma de decisiones para ellos se plantea un objetivo de diseñar una propuesta que busca identificar las áreas de oportunidad en la gestión financiera actual, optimizando los recursos, aumentando la rentabilidad y fortaleciendo la posición financiera de las empresas; basados en un enfoque cualitativo y enfocado en el análisis documental, uno de los resultados mas importantes fue poder identificar en una empresa del sector automotriz las áreas que se deben mejorar para optimizar sus ingresos, se concluye que el sector automotriz debe estar a la vanguardia ya que año tras año se introducen nuevos modelos y líneas de vehículos y en la capacitación de su personal.
Financial management is of great importance within organizations since they have great challenges in the management and optimization of resources to give an adequate and efficient management of resources focused on decision making, for them the objective is to design a proposal that seeks to identify areas of opportunity in the current financial management, optimizing resources, increasing profitability and strengthening the financial position of companies; based on a qualitative approach and focused on documentary analysis, one of the most important results was to be able to identify in a company of the automotive sector the areas that should be improved to optimize their income, it is concluded that the automotive sector must be at the forefront as year after year new models and lines of vehicles are introduced and in the training of its personnel.
Financial management is of great importance within organizations since they have great challenges in the management and optimization of resources to give an adequate and efficient management of resources focused on decision making, for them the objective is to design a proposal that seeks to identify areas of opportunity in the current financial management, optimizing resources, increasing profitability and strengthening the financial position of companies; based on a qualitative approach and focused on documentary analysis, one of the most important results was to be able to identify in a company of the automotive sector the areas that should be improved to optimize their income, it is concluded that the automotive sector must be at the forefront as year after year new models and lines of vehicles are introduced and in the training of its personnel.
Description
Diseñar una propuesta que busca identificar las áreas de oportunidad en la gestión financiera actual, optimizando los recursos, aumentando la rentabilidad y fortaleciendo la posición financiera de las empresas.
Keywords
Gerencia Financiera, Sector automotriz, Gestión financiera, Financial Management, Financial management, Automotive section