Estudio de la gestión directiva de la empresa Inversiones Avicentro SAS para el mejoramiento de la rentabilidad en el mercado, mediante la validación de la planeación financiera y estratégica
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Date
2023-09
Authors
Duarte Rodríguez, German Ramón
Herrera Garzón, Karen Viviana
Advisors
López Rodríguez, Campo Elías
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Inversiones Avicentro SAS, es una empresa dedicada al beneficio avícola, sector que ha demostrado un importante crecimiento en los últimos años debido a los incrementos en el precio de las carnes, por ello el objetivo de esta investigación es analizar la gestión directiva e identificar riesgos operativos que afecten la rentabilidad de la empresa en el mercado, mediante la validación de la planeación financiera y estrategia organizacional. Para este análisis se desarrolló un diagnóstico de la empresa, partiendo de su planeación estratégica actual, se examinaron los reportes financieros entre los años 2020 al 2022, generando la medición de los resultados de la compañía, el crecimiento y la generación del valor económico agregado. Como resultado final se diseñó un Teaser financiero donde se identifica la gestión corporativa en cuanto a la liquidez y rentabilidad, generando acciones financieras a corto, mediano y largo plazo.
Inversiones Avicentro SAS, is a company dedicated to poultry processing, a sector that has shown significant growth in recent years due to increases in the price of meat, therefore the objective of this research is to analyze management and identify operational risks. that affect the profitability of the company in the market, through the validation of financial planning and organizational strategy. For this analysis, a diagnosis of the company was developed, based on its current strategic planning, the financial reports between the years 2020 and 2022 were examined, generating the measurement of the company's results, growth and the generation of added economic value. As a final result, a financial Teaser was designed where corporate management is identified in terms of liquidity and profitability, generating financial actions in the short, medium and long term.
Inversiones Avicentro SAS, is a company dedicated to poultry processing, a sector that has shown significant growth in recent years due to increases in the price of meat, therefore the objective of this research is to analyze management and identify operational risks. that affect the profitability of the company in the market, through the validation of financial planning and organizational strategy. For this analysis, a diagnosis of the company was developed, based on its current strategic planning, the financial reports between the years 2020 and 2022 were examined, generating the measurement of the company's results, growth and the generation of added economic value. As a final result, a financial Teaser was designed where corporate management is identified in terms of liquidity and profitability, generating financial actions in the short, medium and long term.
Description
Analizar la gestión directiva de la empresa Inversiones Avicentro SAS para el mejoramiento de
la rentabilidad en el mercado mediante la validación de la planeación financiera y estratégica de
la organización.
Keywords
Gerencia Financiera, Teaser Financiero, Avicentro, Rentabilidad, Planeación Financiera, Financial Management, Avicentro, Profitability, Financial Planning, Financial Teaser