Evaluación financiera para la comercialización de productos agrícolas por medio de un Marketplace en Colombia
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Date
2023-05
Authors
Álvarez Estupiñán, Jackeline
Cárdenas Herrera, Juan Sebastián
Santamaria Mora, Ana Milena
Advisors
Lopez Rodriguez, Campo Elias
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Para saber la factibilidad de un proyecto si es rentable es de importancia efectuar para una
empresa la evaluación financiera que le permitirá conocer los beneficios y riesgos a corto,
mediano y largo plazo. Por ello el objetivo de esta investigación es desarrollar una
evaluación financiera con el fin de determinar la viabilidad para la comercialización de
productos agrícolas a través de un Marketplace Colombia, mediante el alcance de tipo
descriptivo se llevó a cabo la recolección de información relevante de la comercialización
de productos agrícolas. Dentro de los hallazgos se resalta el comercio electrónico se
encuentra en etapa de expansión este permitiendo la eliminación de intermediarios
generando mayores ganancias para los productores eliminando barreras y permitiendo con
mayor facilidad la distribución de los productos del sector agro el cual mejora la
rentabilidad financiera. Se concluye que la implementación de un Marketplace permitiría a
los campesinos poder ofertar sus productos, sin tanto intermediarios y obteniendo los
ingresos necesarios, ya que con este modelo de negocio la rentabilidad esperada se
obtendría a una proyección corta
In order to know the feasibility of a project if it is profitable, it is important for a company to carry out a financial evaluation that will allow it to know the benefits and risks in the short, medium and long term. Therefore, the objective of this research is to develop a financial evaluation in order to determine the feasibility for the commercialization of agricultural products through a Marketplace Colombia, by means of a descriptive type scope, the collection of relevant information on the commercialization of agricultural products was carried out. Among the findings, it is highlighted that electronic commerce is in an expansion stage, allowing the elimination of intermediaries, generating higher profits for producers, eliminating barriers and allowing easier distribution of agricultural products, which improves financial profitability. It is concluded that the implementation of a Marketplace would allow farmers to offer their products, without intermediaries and obtaining the necessary income, since with this business model the expected profitability would be obtained with a short projection
In order to know the feasibility of a project if it is profitable, it is important for a company to carry out a financial evaluation that will allow it to know the benefits and risks in the short, medium and long term. Therefore, the objective of this research is to develop a financial evaluation in order to determine the feasibility for the commercialization of agricultural products through a Marketplace Colombia, by means of a descriptive type scope, the collection of relevant information on the commercialization of agricultural products was carried out. Among the findings, it is highlighted that electronic commerce is in an expansion stage, allowing the elimination of intermediaries, generating higher profits for producers, eliminating barriers and allowing easier distribution of agricultural products, which improves financial profitability. It is concluded that the implementation of a Marketplace would allow farmers to offer their products, without intermediaries and obtaining the necessary income, since with this business model the expected profitability would be obtained with a short projection
Description
Desarrollar una evaluación financiera con el fin de determinar la viabilidad para la
comercialización de productos agrícolas a través de un Marketplace en Colombia
Keywords
Evaluación Financiera, Indicadores Financieros, Rentabilidad Financiera, Financial Evaluation, Financial Indicators, Marketplace