Estrategia de Fundraising para el fortalecimiento del acompañamiento en Salud de Niños, Niñas y Adolescentes Oncológicos en la Fundación Huellitas en el Alma de la ciudad de Bogotá
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Date
2023-05-29
Authors
Rodriguez Andrade, Keisy Yissela
Advisors
Guzmán Azuero, Brayan Alexander
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
La presente investigación se realiza en aras de contribuir al mejoramiento de las
condiciones de vida de la población oncológica que atiende la Fundación Huellitas en el Alma, a
través de una propuesta que permita fortalecer el acompañamiento en salud que brinda a la niñez y la adolescencia en el territorio colombiano.
En este sentido, el estudio de caso es de tipo descriptivo desarrollado mediante un
enfoque cualitativo y un método inductivo, así mismo se aplicó el instrumento de entrevista
semiestructurada a nueve actores claves como la directora, un colaborador, dos adolescentes, dos padres de familias, un financiador y dos expertos en recaudación de fondos con el objetivo de tener una mirada holística de la dinámica institucional desde la inmersión en su contexto
conociendo en detalle la situación.
Es así, que desde la Gerencia Social y por medio de la herramienta Fundraising se diseña
una propuesta que brinda alternativas viables para obtener nuevas fuentes de financiación, que
posibiliten continuar apalancando la labor social que realiza la entidad en beneficios de sus
usuarios.
The present investigation is carried out in order to contribute to the improvement of the living conditions of the oncological population that the Huellitas en el Alma Foundation attends, through a proposal that allows strengthening the health accompaniment that it provides to children and adolescents in the Colombian territory. In this sense, the case study is of a descriptive type developed through a qualitative approach and an inductive method, likewise the semi-structured interview instrument was applied to nine key actors such as the director, a collaborator, two adolescents, two parents, a financier and two fundraising experts with the aim of having a holistic view of the institutional dynamics from immersion in its context, knowing the situation in detail. Thus, from the Social Management and through the Fundraising tool, a proposal is designed that provides viable alternatives to obtain new sources of financing, which make it possible to continue leveraging the social work carried out by the entity for the benefit of its users
The present investigation is carried out in order to contribute to the improvement of the living conditions of the oncological population that the Huellitas en el Alma Foundation attends, through a proposal that allows strengthening the health accompaniment that it provides to children and adolescents in the Colombian territory. In this sense, the case study is of a descriptive type developed through a qualitative approach and an inductive method, likewise the semi-structured interview instrument was applied to nine key actors such as the director, a collaborator, two adolescents, two parents, a financier and two fundraising experts with the aim of having a holistic view of the institutional dynamics from immersion in its context, knowing the situation in detail. Thus, from the Social Management and through the Fundraising tool, a proposal is designed that provides viable alternatives to obtain new sources of financing, which make it possible to continue leveraging the social work carried out by the entity for the benefit of its users
Description
Formular una estrategia de Fundraising para el fortalecimiento del acompañamiento en
salud de niños, niñas y adolescentes oncológicos en la Fundación Huellitas en el Alma de la
ciudad de Bogotá
Keywords
ESAL, Capacidad Organizacional, Gerencia Social, Fundraising, Capacidades Humanas, Usuarios Oncológicos, Organizational Capacity, Social Management, Fundraising