Plan de marketing Mis Gustos, postres personalizados
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Date
2022-12-02
Authors
Pinzón Pedreros Gustavo Adolfo
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
La siguiente investigación está elaborada con el fin de solucionar una serie de problemáticas que existen en la empresa MIS GUSTOS, la cual comercializan postres con estilos personalizados. La empresa lleva un poco más de tres años en el mercado, pero llego el punto en el cual se identificó que los clientes manifestaron un nivel de inconformismo en varios aspectos internos y otros aspectos que se identificaron desde las áreas funcionales internas de las empresas. Con el fin de solventar estos procesos se realizó un análisis basado en antecedentes e investigaciones de proyectos similares a este emprendimiento y como fueron desarrollados. También, se realiza un diagnóstico actual de la empresa y una pequeña encuesta como ayuda para recolectar información que aportara a la solución de dichas problemáticas.
The following investigation is elaborated in order to solve a series of problems that exist in the company MIS GUSTOS, which sells desserts in personalized styles. The company has been in the market for a little over three years, but the point was reached at which it was identified that customers expressed a level of non-conformity in various internal aspects and other aspects that were identified from the internal functional areas of the companies. In order to solve these processes, an analysis was carried out based on background and research on projects similar to this venture and how they were developed. A current diagnosis of the company and a small survey were also carried out to help collect information that would contribute to the solution of these problems.
The following investigation is elaborated in order to solve a series of problems that exist in the company MIS GUSTOS, which sells desserts in personalized styles. The company has been in the market for a little over three years, but the point was reached at which it was identified that customers expressed a level of non-conformity in various internal aspects and other aspects that were identified from the internal functional areas of the companies. In order to solve these processes, an analysis was carried out based on background and research on projects similar to this venture and how they were developed. A current diagnosis of the company and a small survey were also carried out to help collect information that would contribute to the solution of these problems.
Description
Diseñar un plan de marketing para la empresa MIS GUSTOS que permita adelantar acciones
de mejora en cada uno de sus procesos
Keywords
Marketing, Postres, Emprendimiento, Calidad, Marketing, desserts, personalized, clien, user, product, entrepreneurship, problem, SWOT, , processes, strategies, quality, capital, investment, objective, recognition, competitiveness, projection