Proyecto Mike Huevos
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Date
2023-08-01
Authors
Salamanca Terol, Michael Royer
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Este proyecto va enfocado en la comercialización de huevos frescos “Mike huevos” a través de un establecimiento comercial y redes sociales en Zipaquirá; de esta manera se analiza la viabilidad de comercialización de huevos frescos en una tienda física y en redes sociales del emprendimiento Mike huevos. Con respecto a la metodología de investigación corresponde a impactar el mercado avícola. Por otra parte se centra en realizar la comparación sustentable de comercializar huevos a través de establecimientos comerciales y redes sociales no cabe duda que Mike Huevos juega un papel muy importante, logrando efectuar en el mercado con innovación ya sea en sus puntos físicos y plataformas de ventas, llegando al éxito en su objetivo. En definitiva, el desarrollo de esta investigación se realiza en los procesos satisfactorios, la forma de comercializar, Lo que conduce a esta investigación es mantener un impacto en la marca para incrementar las ventas, llegando a los municipios aledaños a Zipaquirá Cundinamarca ya sea por puntos
físicos y redes sociales, en definitiva los dos canales muestran el mismo interés. Mike huevos busca satisfacer al cliente brindando comodidad y calidad para su consumo de huevos frescos.
This project is focused on the commercialization of fresh eggs "Mike eggs" through a commercial establishment and social networks in Zipaquirá; In this way, the feasibility of marketing fresh eggs in a physical store and in social networks of the Mike Eggs venture is analyzed. Regarding the research methodology, it corresponds to impacting the poultry market. On the other hand, it focuses on making the sustainable comparison of selling eggs through commercial establishments and social networks, there is no doubt that Mike Huevos plays a very important role, managing to carry out innovation in the market, either in its physical points and sales platforms., reaching success in his goal. In short, the development of this research is carried out in satisfactory processes, the way of marketing, What leads to this research is to maintain an impact on the brand to increase sales, reaching the municipalities surrounding Zipaquirá Cundinamarca either by points physical and social networks, ultimately the two channels show the same interest. Mike eggs seeks to satisfy the customer by providing comfort and quality for their consumption of fresh eggs.
This project is focused on the commercialization of fresh eggs "Mike eggs" through a commercial establishment and social networks in Zipaquirá; In this way, the feasibility of marketing fresh eggs in a physical store and in social networks of the Mike Eggs venture is analyzed. Regarding the research methodology, it corresponds to impacting the poultry market. On the other hand, it focuses on making the sustainable comparison of selling eggs through commercial establishments and social networks, there is no doubt that Mike Huevos plays a very important role, managing to carry out innovation in the market, either in its physical points and sales platforms., reaching success in his goal. In short, the development of this research is carried out in satisfactory processes, the way of marketing, What leads to this research is to maintain an impact on the brand to increase sales, reaching the municipalities surrounding Zipaquirá Cundinamarca either by points physical and social networks, ultimately the two channels show the same interest. Mike eggs seeks to satisfy the customer by providing comfort and quality for their consumption of fresh eggs.
Description
Analizar la viabilidad de comercializar huevos frescos en una tienda física y en redes sociales del
emprendimiento Mike huevos en Zipaquirá
Keywords
Comercialización, Avicultura, Redes sociales, Marketing, social networks, commercial establishments, sale, poultry