Supervivencia empresarial durante la emergencia sanitaria COVID-19. Caso de estudio: Hoteles en la ciudad de Villavicencio
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Date
2021-11-25
Authors
Álvarez Holguín, Berleny
Olarte Rozo, Lady Dahiana
Rey Romero, Pedro Pablo
Advisors
Mora Hernández, Diana Marcela
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios- UNIMINUTO
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
La investigación sobre la Supervivencia empresarial durante la emergencia sanitaria COVID-19.
Caso de estudio: Hoteles en la ciudad de Villavicencio, tuvo como objetivo general determinar los
factores que permitieron a los Hoteles de la Ciudad de Villavicencio, afrontar y sobrevivir a la crisis
económica generada por la pandemia del coronavirus COVID-19, para ello utilizó una metodología
de tipo cualitativo – descriptivo con diseño fenomenológico en el cual participaron 200 empresarios
del sector hotelero de Villavicencio respondiendo al instrumento encuesta el cual se realizó con un
link a través de correo electrónico y otros de manera presencial en los establecimientos de
comercio. Los resultados reflejaron primero el desajuste a nivel organización ante la pandemia de
Covid -19 que llevo al cese de actividades y luego de su reactivación tuvo implicaciones frente a los
ingresos, la capacidad de responder ante obligaciones financieras adquiridas y lógicamente pensar
en la estrategia de reinversión. Ante eso, se logró establecer que las estrategias que utilizaron los
empresarios fueron solicitar créditos a entidades, implementación de estrategias en redes sociales
para captar clientes. Por último, el documento refleja estrategias de supervivencia empresarial
considerando que la parte financiera es importante para alcanzar un nivel de reinversión, para ello
su sugiere la participación de entes territoriales, además de empoderamiento por parte de Cámara
y Comercio de Villavicencio, FONTUR, y COTELCO entre otros para lograr mejorar la calidad del
servicio y las oportunidades de crecimiento de la región.
Research on Business Survival during the COVID-19 health emergency. Case study: Hotels in the city of Villavicencio, had as a general objective to determine the factors that allowed the Hotels of the City of Villavicencio, to face and survive the economic crisis generated by the pandemic of the coronavirus COVID-19, for this it used a methodology of qualitative - descriptive type with phenomenological design in which 200 entrepreneurs of the hotel sector of Villavicencio participated responding to the survey instrument which was carried out with a link through email and others in person in the commercial establishments. The results reflected first the mismatch at the organizational level in the face of the Covid-19 pandemic that led to the cessation of activities and after its reactivation had implications for income, the ability to respond to acquired financial obligations and logically think about the reinvestment strategy. Given this, it was possible to establish that the strategies used by the entrepreneurs were to request loans from entities, implementation of strategies in social networks to attract customers. Finally, the document reflects business survival strategies considering that the financial part is important to reach a level of reinvestment, for this its suggests the participation of territorial entities, in addition to empowerment by the Chamber and Commerce of Villavicencio, FONTUR, and COTELCO among others to improve the quality of service and growth opportunities in the region.
Research on Business Survival during the COVID-19 health emergency. Case study: Hotels in the city of Villavicencio, had as a general objective to determine the factors that allowed the Hotels of the City of Villavicencio, to face and survive the economic crisis generated by the pandemic of the coronavirus COVID-19, for this it used a methodology of qualitative - descriptive type with phenomenological design in which 200 entrepreneurs of the hotel sector of Villavicencio participated responding to the survey instrument which was carried out with a link through email and others in person in the commercial establishments. The results reflected first the mismatch at the organizational level in the face of the Covid-19 pandemic that led to the cessation of activities and after its reactivation had implications for income, the ability to respond to acquired financial obligations and logically think about the reinvestment strategy. Given this, it was possible to establish that the strategies used by the entrepreneurs were to request loans from entities, implementation of strategies in social networks to attract customers. Finally, the document reflects business survival strategies considering that the financial part is important to reach a level of reinvestment, for this its suggests the participation of territorial entities, in addition to empowerment by the Chamber and Commerce of Villavicencio, FONTUR, and COTELCO among others to improve the quality of service and growth opportunities in the region.
Description
Determinar los factores que permitieron a los Hoteles de la Ciudad de Villavicencio, afrontar y sobrevivir a la crisis económica generada por la pandemia del coronavirus COVID-19.
Keywords
Supervivencia empresarial, Sector hotelero, Villavicencio, Estrategias, Business survival, Hotel sector, Strategies