Proyecto de emprendimiento Nova, compañía de capacitación, asesoramiento y plataforma de comercialización de microempresarios y emprendedores
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Date
2022-04-18
Authors
Suárez Arciniegas, Jennifer Tatiana
Advisors
Durán Aguirre, Jefferson Andrés
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Nova es un proyecto de emprendimiento que busca brindar soluciones integrales a los microempresarios y emprendedores de productos y servicios innovadores o personalizados, a través de una aplicación móvil que permitirá tomar una ruta de aprendizaje en temas relevantes y significativos para la administración de sus unidades de negocio, ofrecerá y/o direccionará servicios de consultoría de acuerdo con las necesidades de estos, y brindará una plataforma digital para la comercialización y venta de sus servicios y productos. Dado lo anterior, se realiza planeación estratégica y análisis del mercado sobre la población objetivo. Los servicios de Nova serán gratuitos para los microempresarios y emprendedores, sus principales ingresos de sostenimiento y crecimiento se obtendrán de aliados estratégicos, entidades gubernamentales y privadas que cuentas con presupuestos y programas donde su principal objetivo al igual que el de Nova es contribuir al fomento, crecimiento y sostenibilidad de las microempresarios y emprendedores en Colombia.
Nova is an entrepreneurial project that seeks to provide comprehensive solutions to micro-entrepreneurs and entrepreneurs of innovative or customized products and services, through a mobile application that will allow them to take a learning path on relevant and significant topics for the management of their business units, offer and/or direct consulting services according to their needs, and provide a digital platform for the marketing and sale of their services and products. Given the above, strategic planning and market analysis of the target population will be carried out. Nova's services will be free of charge for microentrepreneurs and entrepreneurs; its main income for sustainability and growth will be obtained from strategic allies, governmental and private entities that have budgets and programs whose main objective, like Nova's, is to contribute to the promotion, growth, and sustainability of microentrepreneurs and entrepreneurs in Colombia
Nova is an entrepreneurial project that seeks to provide comprehensive solutions to micro-entrepreneurs and entrepreneurs of innovative or customized products and services, through a mobile application that will allow them to take a learning path on relevant and significant topics for the management of their business units, offer and/or direct consulting services according to their needs, and provide a digital platform for the marketing and sale of their services and products. Given the above, strategic planning and market analysis of the target population will be carried out. Nova's services will be free of charge for microentrepreneurs and entrepreneurs; its main income for sustainability and growth will be obtained from strategic allies, governmental and private entities that have budgets and programs whose main objective, like Nova's, is to contribute to the promotion, growth, and sustainability of microentrepreneurs and entrepreneurs in Colombia
Description
Determinar la viabilidad del proyecto de emprendimiento Nova, compañía de
capacitación, asesoramiento y plataforma de comercialización de microempresarios y
emprendedores.
Keywords
Emprendimiento, Microempresarios, Aplicación móvil, Emprendedores, Soluciones, Entrepreneurship, micro-entrepreneurs, entrepreneurs