Percepción sobre la seguridad del e-commerce en el municipio de Girardota, Antioquia
En este documento se presentan inicialmente conceptos clave que van a ayudar a comprender la temática del comercio electrónico y la seguridad al respecto de, también se expone una contextualización de lo que ha sido el comercio electrónico y su seguridad en Colombia y el mundo, la confianza que tienen consumidores y factores que influyen en esa confianza e intención de compra, ligado a la seguridad, y se cierra todo el marco teórico, con un repaso de algunas de las normas que regulan el comercio electrónico en Colombia. Posteriormente se relaciona el instrumento de medición para evaluar la percepción que se tiene por parte de tanto consumidores como de comerciantes; donde se pudo evidenciar que en la muestra en la que se aplicó el instrumento hay gran influencia por algunos de los aspectos que se explican desde el contexto del marco referencial. Con los resultados obtenidos se da una discusión en la que las variables medidas inspiran confianza en cuanto a la identificación de productos o servicios y sus respectivos vendedores, pero que en cuanto al aspecto de la seguridad, se requiere todavía, y según lo percibido en la encuesta y que va muy en la línea con el marco referencial, de la mejora en muchos aspectos.
In this document is presented initially key concepts that will help to understand the e-commerce topic and security about it, it’s also shown a contextualization about e-commerce and its security has been in Colombia and around the world, the trust that consumers have and factors that influences in that trust and purchase intention, related to security, and it’s closed the theoretical framework with a review of some rules that are regulating e-commerce in Colombia. Then is related the measurement instrument to evaluate the perception that merchants and consumers have; where it could be evidenced in the sample to which it was applied the instrument are there a big influence by some items explained in the theoretical framework. With the results is given a discussion in which measured variables inspires trust about product or services and vendors identification, but when we talk about security, still requires, and according to the perceived form the survey and that it goes very on the line with the theoretical framework, improvement in many aspects.
In this document is presented initially key concepts that will help to understand the e-commerce topic and security about it, it’s also shown a contextualization about e-commerce and its security has been in Colombia and around the world, the trust that consumers have and factors that influences in that trust and purchase intention, related to security, and it’s closed the theoretical framework with a review of some rules that are regulating e-commerce in Colombia. Then is related the measurement instrument to evaluate the perception that merchants and consumers have; where it could be evidenced in the sample to which it was applied the instrument are there a big influence by some items explained in the theoretical framework. With the results is given a discussion in which measured variables inspires trust about product or services and vendors identification, but when we talk about security, still requires, and according to the perceived form the survey and that it goes very on the line with the theoretical framework, improvement in many aspects.
Conocer la percepción sobre la seguridad del comercio electrónico en una determinada muestra del Municipio de Girardota.
Comercio electrónico, Confianza, Internet, Redes sociales, Seguridad
Castrillón Zapata, J. A. (2021). Percepción sobre la seguridad del e-commerce en el municipio de Girardota, Antioquia. [Trabajo de grado, Corporación Universitaria Minuto de dios]. Repositorio institucional UNIMINUTO.