Proyecto Agencia de Turismo Ecológico Nattour Green.
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Date
2022-12
Authors
Galvis Arcila, Alejandro
Castaño Cardona, Brenda María
Advisors
González Betancur, Ángela
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El turismo ha existido como una actividad que ha tomado auge en los últimos años, siendo uno de los sectores de la economía con mayor aportación al desarrollo económico a nivel mundial.
Dentro de las diferentes manifestaciones que tiene el turismo, vemos el ecoturismo el cual surgió por primera vez en las décadas de los 80s, como una alternativa para disminuir los daños que se han venido causando al medio ambiente durante años.
Nattour Green nace de la idea de brindar a las personas una experiencia diferente e inolvidable enseñando la importancia de preservar el medio que nos rodea y cómo podemos aprovechar las energías limpias ayudando a mitigar los altos niveles de contaminación que sufre el mundo actualmente, explorando así de manera más consciente y responsable de los lugares naturales, ofreciendo un portafolio de servicios diferenciado de acuerdo con los estudios de segmentación de mercado.
Tourism has existed as an activity that has boomed in recent years, being one of the sectors of the economy with the greatest contribution to economic development worldwide. Within the different manifestations that tourism has, we see ecotourism which emerged for the first time in the 80s, as an alternative to reduce the damage that has been caused to the environment for years. Nattour Green was born from the idea of providing people with a different and unforgettable experience, teaching the importance of preserving the environment that surrounds us and how we can take advantage of clean energy, helping to mitigate the high levels of pollution that the world currently suffers, thus exploring more conscious and responsible way of natural places, offering a portfolio of differentiated services according to market segmentation studies.
Tourism has existed as an activity that has boomed in recent years, being one of the sectors of the economy with the greatest contribution to economic development worldwide. Within the different manifestations that tourism has, we see ecotourism which emerged for the first time in the 80s, as an alternative to reduce the damage that has been caused to the environment for years. Nattour Green was born from the idea of providing people with a different and unforgettable experience, teaching the importance of preserving the environment that surrounds us and how we can take advantage of clean energy, helping to mitigate the high levels of pollution that the world currently suffers, thus exploring more conscious and responsible way of natural places, offering a portfolio of differentiated services according to market segmentation studies.
Description
Analizar la viabilidad económica y comercial del proyecto Nattour Green como agencia de ecoturismo educativo, ofreciendo un portafolio de servicios diferenciado de acuerdo con los estudios de segmentación de mercado.
Keywords
Ecoturismo, Naturaleza, Energías renovables, Diversidad