Análisis organizacional y estratégico de la empresa Titanium Nails spa en la ciudad de Medellín
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Date
2022-12-21
Authors
Montoya Restrepo, María Alejandra
Loaiza castillo, Daniel Francisco
Cortés López, Yurany Andrea
Advisors
Cueto Fuentes, Eduardo Nicolas
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Open Access
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
En la investigación denominada Análisis organizacional y estratégico de la empresa Titanium Nails spa en la ciudad de Medellín, el problema abordado principalmente es que el Spa no cuenta con una planeación estratégica, el objetivo general que le da respuesta a esta investigación es analizar la estructura organizacional y estratégica de Titanium Nails Spa, el diseño metodológico utilizado en este proyecto es de tipo mixto, ya que no busca reemplazar a la investigación cuantitativa ni cualitativa, sino utilizar las fortalezas de ambas para combinarlas y minimizar debilidades potenciales, los principales resultados encontrados es que el spa cuenta con personal calificado y buenos indicadores en cuanto a la atención y la calidad en el servicio logrando fidelizar sus clientes, además de ofrecer precios asequibles para el segmento de clientes en el que está enfocado.
In the research called organizational and strategic analysis of the company Titanium Nails SpA in the city of Medellin, the problem addressed mainly is that the Spa does not have a strategic planning. The general objective that gives answer to this research is to analyze the organizational and strategic structure of Titanium Nails Spa, the methodological design used in this project is of a mixed type, it is not intended to replace quantitative or qualitative research, but to use the strengths of both to combine them and minimize potential weaknesses. the main results found is that the spa has qualified staff and good indicators as regards the attention and quality of the service, achieving loyalty to its clients, in addition to offering affordable prices for the segment of clients in which it is focused.
In the research called organizational and strategic analysis of the company Titanium Nails SpA in the city of Medellin, the problem addressed mainly is that the Spa does not have a strategic planning. The general objective that gives answer to this research is to analyze the organizational and strategic structure of Titanium Nails Spa, the methodological design used in this project is of a mixed type, it is not intended to replace quantitative or qualitative research, but to use the strengths of both to combine them and minimize potential weaknesses. the main results found is that the spa has qualified staff and good indicators as regards the attention and quality of the service, achieving loyalty to its clients, in addition to offering affordable prices for the segment of clients in which it is focused.
Description
Analizar la estructura organizacional y estratégica de la empresa Titanium Nails Spa en la ciudad de Medellín
Keywords
Estructura organizacional, Estratégico, Planeación, Spa, Strategic, Organizational structure