Propuesta de implementación plan estratégico a partir de la gestión financiera en la compañía de Financiamiento TUYA SA.
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Date
2022-08
Authors
Orozco Idárraga, William Giovanni
Advisors
López Rodríguez, Campo Elías
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El plan estratégico es fundamental en la presente investigación, por cuanto a que define lo que quiere la empresa y como se va a conseguir, por ello, el objetivo de esta investigación es generar una propuesta de implementación de un plan estratégico a partir de la gestión financiera en la compañía de Financiamiento TUYA SA. Para el desarrollo de este objetivo se realiza un estudio de caso basado en la información financiera de la empresa durante el periodo comprendido entre el 2019 al 2020. Una vez finalizado el estudio y diagnóstico financiero se obtienen como principales resultados que la empresa debe aumentar sus márgenes de contribución y generación de utilidad, lo cual permita que los inversionistas sientan el respaldo de la entidad; de otro lado, con el análisis que se hizo a los “Resultados del sistema financiero colombiano”, se pudo concluir que a pesar de que algunos indicadores financieros no eran favorables a la gestión, se vio que la gerencia asumió una actitud de responsabilidad proteccionista, ante la gestión de cartera, esta decisión fue asertiva ya que brindó el soporte para mantener otros indicadores favorables
The strategic plan is fundamental in this research, as it defines what the company wants and how it will be achieved, therefore, the objective of this research is to generate a proposal for the implementation of a strategic plan from the financial management in the company TUYA SA Financing. For the development of this objective, a case study is carried out based on the financial information of the company during the period from 2019 to 2020. Once the study and financial diagnosis is completed, the main results obtained are that the company must increase its contribution margins and profit generation, which allows investors to feel the support of the entity; on the other hand, with the analysis that was made to the "Results of the Colombian financial system", it could be concluded that although some financial indicators were not favorable to management, it was seen that management assumed an attitude of protectionist responsibility, to portfolio management, this decision was assertive as it provided the support to maintain other favorable indicators.
The strategic plan is fundamental in this research, as it defines what the company wants and how it will be achieved, therefore, the objective of this research is to generate a proposal for the implementation of a strategic plan from the financial management in the company TUYA SA Financing. For the development of this objective, a case study is carried out based on the financial information of the company during the period from 2019 to 2020. Once the study and financial diagnosis is completed, the main results obtained are that the company must increase its contribution margins and profit generation, which allows investors to feel the support of the entity; on the other hand, with the analysis that was made to the "Results of the Colombian financial system", it could be concluded that although some financial indicators were not favorable to management, it was seen that management assumed an attitude of protectionist responsibility, to portfolio management, this decision was assertive as it provided the support to maintain other favorable indicators.
Description
Generar una propuesta de implementación de un plan estratégico a partir de la gestión financiera en la compañía de Financiamiento TUYA SA
Keywords
Gerencia Financiera, plan estratégico, gestión financiera, Financial Management, Strategic Plan, Financial Management