Estudio De Viabilidad para La Venta de Franquicias de MOTOPARCEROS S.A.S en la ciudad de Bogotá
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Date
2020-11
Authors
Palacio Bastidas, Diego Armando
Advisors
Sierra Cadavid, Milton Esteban
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Este es un estudio de viabilidad para la venta de franquicias de Motoparceros s.a.s. en la ciudad de Bogotá; en la actualidades un emprendimiento de amigos dedicado a la comercialización de accesorios de motos y servicios básicos de mecánica que opera hoyen la ciudad de Medellín, que basa su modelo de comercialización desde una venta moviliza da bajo una experiencia emocional con conocimiento y pasión por las motos. Motoparceros s.a.s. Ala fecha tiene proyectado una expansión a través de franquicias, buscando una recordación de marca a nivel nacional y la ciudad de Bogotá es elegida parala aplicación del estudio, pues demuestra el mayor crecimiento de parque automotor de motos después de Medellín. El estudio de viabilidad inicia por reconocer la necesidad de un análisis de oferta de negocios similares endicha ciudad, luego se encamina por buscar el sector idóneo en la capital que garantice un nicho ideal para el negocio y el público objetivo. Esta investigación también esboza y plantilla tres proyecciones económicas donde se analiza la viabilidad económica del negocio basado en el historial de Motoparceros s.a.s y finalmente se realiza un tratamiento cuantitativo y cualitativo para obtener el perfil del posible inversionista , el cual debe respetar el ADN de la franquicia, pues es el eje diferenciador del negocio. Este estudio de investigación es apalancado desde el modelo metodológico mixto en donde el marco teórico es clave la sustentación y la viabilidad del estudio.
This is a viability study for the sale of Motoparceros s.a.s. franchises in Bogota City.Currently it is an enterprise of friends dedicated to sell motorcycle parts and provide basic mechanical services, that operates today in Medellín City, which bases its merchandising model from a sale mobilized by an emotional experience with knowledge and passion for motorciclyes. Motoparceros s.a.s. to the date has planned an expansion through franchises, looking for a national brand recognition.Bogotá City is chosen for the applicationof this study because, after Medellín, it shows the highest growth of motorcycle fleet. This viability study begins by recognizing the need for an analysis of similar business offer in that city, then it is directed to find the ideal sector in the capitalto ensure the ideal niche for the business and the target audience, this research also outlines and template three eonomic projections where the economic viability of the business is analyzed based on the record of Motoparceros s.a.s and finally a quantitative and qualitative treatment is carried out to get the profile of the possible investor which must respect the franchise's DNA.This study is leveraged from the methodologica l model of a research work where the theoretical framework propitiated the support and viability of the study.
This is a viability study for the sale of Motoparceros s.a.s. franchises in Bogota City.Currently it is an enterprise of friends dedicated to sell motorcycle parts and provide basic mechanical services, that operates today in Medellín City, which bases its merchandising model from a sale mobilized by an emotional experience with knowledge and passion for motorciclyes. Motoparceros s.a.s. to the date has planned an expansion through franchises, looking for a national brand recognition.Bogotá City is chosen for the applicationof this study because, after Medellín, it shows the highest growth of motorcycle fleet. This viability study begins by recognizing the need for an analysis of similar business offer in that city, then it is directed to find the ideal sector in the capitalto ensure the ideal niche for the business and the target audience, this research also outlines and template three eonomic projections where the economic viability of the business is analyzed based on the record of Motoparceros s.a.s and finally a quantitative and qualitative treatment is carried out to get the profile of the possible investor which must respect the franchise's DNA.This study is leveraged from the methodologica l model of a research work where the theoretical framework propitiated the support and viability of the study.
Description
Keywords
Bogotá, franquicia, inversionista, motero, estudio de viabilidad, Biker, Bogotá, franchise, investor, viability study