Posicionamiento de paneles decorativos en PVC en el mercado americano
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Date
2021-05-24
Authors
Uribe Avendaño, María Alejandra
Diaz Castro, Sebastián
Advisors
Álvarez Rojas, Vladimir
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Open Access
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
Esta investigación se realiza con el objetivo de incursionar y posicionar nuevos elementos en la decoración de lujo de interiores en la ciudad de New york, siendo estos módulos plásticos de fácil instalación en muros. En el marco de la globalización mundial y la firma de tratados de libre comercio entre diferentes países, se ve la posibilidad de expansión en mercados antes no imaginados, la incursión de nueva mercancía a diferentes países y la necesidad de ampliación y proyección de nuevas líneas de negocios y tendencias hacia los países de primer mundo, con base a esto se enfoca esta investigación en el posicionamiento de paneles de PVC decorativos para interiores en el mercado americano. Realizándose análisis de competencias, precio, plaza, producto y persona. Lo que permite deducir que en el panorama de una reapertura económica positiva, la confianza de los consumidores y clientes en la ciudad de Nueva york, en términos económicos y sociales podría devolverle la tendencia alcista que traía hasta el año 2019 el mercado de muebles y decoración en esta ciudad de Estados Unidos y efectivamente los paneles de decoración para paredes tendrían un nivel de ventas importante, bajo una buena gestión de mercadeo.
This research is carried out with the aim of foraying and positioning new elements in the luxury interior decoration in New York City, being these plastic modules easy to install on walls. Within the framework of globalization and the signing of free trade agreements between different countries, we see the possibility of expansion in previously undesignated markets, the incursion of new goods to different countries and the need for expansion and projection of new lines of business and trends towards first-world countries, based on this focuses this research on positioning decorative PVC panels for interiors in the American market. Performing analysis of competencies, price, place, product and person. This infers that in the landscape of a positive economic reopening, the confidence of consumers and customers in New York City, in economic and social terms could return to the uptrend that the furniture and decoration market in this Us City brought until 2019 and indeed the wall decoration panels would have a significant level of sales , under good marketing management.
This research is carried out with the aim of foraying and positioning new elements in the luxury interior decoration in New York City, being these plastic modules easy to install on walls. Within the framework of globalization and the signing of free trade agreements between different countries, we see the possibility of expansion in previously undesignated markets, the incursion of new goods to different countries and the need for expansion and projection of new lines of business and trends towards first-world countries, based on this focuses this research on positioning decorative PVC panels for interiors in the American market. Performing analysis of competencies, price, place, product and person. This infers that in the landscape of a positive economic reopening, the confidence of consumers and customers in New York City, in economic and social terms could return to the uptrend that the furniture and decoration market in this Us City brought until 2019 and indeed the wall decoration panels would have a significant level of sales , under good marketing management.
Description
Posicionar mediante estrategias de mercadeo los paneles de PVC de decoración para interior en el mercado de new york.
Keywords
Exportación, Globalización, Incoterms, TLC, PVC