Exportación de xilitol al mercado mexicano
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Date
2020-11-24
Authors
Herrera Carmona, Jorge Iván
Blandón Quintero, Adelis Johanna
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Restringido
Abstract
En la siguiente investigación se podrá apreciar cómo se planea realizar la exportación del xilitol y generar estrategias de marketing que permitan colocar este producto en un mercado tan exigente como es el mexicano y principalmente el de ciudad de México, ciudad en la que se estableció el segmento con mayor potencial debido al estilo de vida de sus habitantes y visitantes, ya que es principalmente la ciudad con mayor índice de consumo de azúcar y productos con este mismo. Se evidenciará que hay potencial de venta, pero también riesgo de pérdida debido a lo delicado que debe ser el manejo del producto. Por otra parte, también se verá que las ventas pueden llegar a ser de cantidades importantes no solo por el ser del producto, sino por los complementos: producto y servicio diferenciado.
In the following research, it will be possible to appreciate how it is planned to export xylitol and generate marketing strategies that allow placing this product in a market as demanding as the Mexican one and mainly that of Mexico City, the city in which the segment was established. with greater potential due to the lifestyle of its inhabitants and visitors, since it is mainly the city with the highest consumption rate of sugar and sugar products. It will be evident that there is potential for sale, but also risk of loss due to how delicate the handling of the product must be. On the other hand, it will also be seen that sales can be of significant amounts not only because of the product, but also because of the accessories: differentiated product and service.
In the following research, it will be possible to appreciate how it is planned to export xylitol and generate marketing strategies that allow placing this product in a market as demanding as the Mexican one and mainly that of Mexico City, the city in which the segment was established. with greater potential due to the lifestyle of its inhabitants and visitors, since it is mainly the city with the highest consumption rate of sugar and sugar products. It will be evident that there is potential for sale, but also risk of loss due to how delicate the handling of the product must be. On the other hand, it will also be seen that sales can be of significant amounts not only because of the product, but also because of the accessories: differentiated product and service.
Description
Generar estrategias de marketing que den a conocer las ventajas y beneficios de este endulzante natural xilitol en el marcado mexicano.
Keywords
Estrategias, Xilitol, Marketing, Posicionamiento