Posicionamiento de la marca Diego Ramírez Motocicletas, en la compra y venta de motos usadas en el Valle de Aburrá para el año 2017
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Date
2017-06-05
Authors
Ramírez Escudero, Diego Andrés
Advisors
García Zorrilla, Jorge Alejandro
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Restringido
Abstract
El mercado de la motocicleta ha crecido considerablemente en los últimos años, según el informe de la ANDI en mayo de 2017; el parque automotor de motocicletas en el país es del 56% respecto al 38% de los automóviles. Se puede decir que, este medio de trasporte tiene aceptación en el país, dado que esta es eficiente para la movilización en las ciudades. Hoy es el medio de trasporte preferido en la sociedad, y las personas la utilizan como herramienta de trabajo, para dirigirse a sus lugares de trabajo, para ir a estudiar o simplemente la utilizan para divertirse. Diego Ramírez Motocicletas compite en el mercado de la compra y venta de motocicletas usadas, esta es una empresa está en proceso de crecimiento y debe implementar estrategias para poder competir en este mercado. Se ejecutara el plan de mercadeo para que la empresa logre crecer y posicionarse puesto que esta tiene oportunidades en el mercado que va en crecimiento y solidez.
The motorcycle market has grown considerably in recent years, according to the ANDI report in May 2017; the motorcycle fleet in the country is 56% compared to 38% of cars. It can be said that this means of transportation has great acceptance in the country, since this is efficient for the mobilization in the cities. Today is the preferred means of transportation in society, and people use it as a work tool, to go to their places of work, to go to study or just use it to have fun. Diego Ramirez Motocicletas competes in the market of buying and selling used motorcycles. This is a company is in the process of growing and must implement strategies to be able to compete in this market. The marketing plan will be executed so that the company can grow and position itself since it has great opportunity in the market that is prosperous
The motorcycle market has grown considerably in recent years, according to the ANDI report in May 2017; the motorcycle fleet in the country is 56% compared to 38% of cars. It can be said that this means of transportation has great acceptance in the country, since this is efficient for the mobilization in the cities. Today is the preferred means of transportation in society, and people use it as a work tool, to go to their places of work, to go to study or just use it to have fun. Diego Ramirez Motocicletas competes in the market of buying and selling used motorcycles. This is a company is in the process of growing and must implement strategies to be able to compete in this market. The marketing plan will be executed so that the company can grow and position itself since it has great opportunity in the market that is prosperous
Description
Diseñar una plan de mercado para la empresa Diego Ramírez Motocicletas, para lograr el posicionamiento en el mercado de compra y venta de motocicletas usadas en el Valle de Aburra.