Implementacion de un plan de negocio para la creacion de una empresa productora y distribuidora de jabones naturales con sede en el barrio restrepo de Bogota "ECJABON"
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Date
10-12-2022
Authors
Buitrago Arevalo, Diana Milena
Buitrago Cardona, Sindy Banessa
Advisors
Gomez Villalobos, Olga Lucia
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Thesis
Rights
Atribución - No Comercial - Sin Derivadas 2.5 Colombia
Abstract
El plan de negocio se realizó con el objetivo de dar a conocer la propuesta de Jabón ecológico ECJABON, el cual se enfoca en la elaboración de jabones a base de componentes naturales con los cuales se cuidan el medio ambiente y proporcionan bienestar a los consumidores, por medio de la protección, humectación y suavidad de la piel. Esto representa una oportunidad de negocios para incursionar en el mercado, por medio de la fabricación de jabones artesanales naturales, aprovechando la biodiversidad de plantas, aceites esenciales, etc. La propuesta se fue desarrollando y revisando los aspectos de la metodología, iniciando por la justificación y pasando a un análisis del sector e investigación del mercado. Por otro lado, en el proceso de organización de la matriz DOFA, identificamos las debilidades, oportunidades, fortalezas y amenazas, para el desarrollo del proyecto.
The business plan was developed with the objective of publicizing the proposal of ECJABON Soap, which focuses on the development of products based on natural components with which it seeks to address the care of the environment and the welfare of consumers, providing protection, moisturizing and softness to the skin. This represents a business opportunity to enter the market through the manufacture of natural handmade soaps, taking advantage of the biodiversity of plants, essential oils, etc. The proposal was developed and the aspects of the methodology were reviewed, starting with the justification and moving on to an analysis of the sector and market research. On the other hand, in the process of organizing the SWOT matrix, we identified the weaknesses, opportunities, strengths and threats for the development of the project.
The business plan was developed with the objective of publicizing the proposal of ECJABON Soap, which focuses on the development of products based on natural components with which it seeks to address the care of the environment and the welfare of consumers, providing protection, moisturizing and softness to the skin. This represents a business opportunity to enter the market through the manufacture of natural handmade soaps, taking advantage of the biodiversity of plants, essential oils, etc. The proposal was developed and the aspects of the methodology were reviewed, starting with the justification and moving on to an analysis of the sector and market research. On the other hand, in the process of organizing the SWOT matrix, we identified the weaknesses, opportunities, strengths and threats for the development of the project.
Description
Keywords
Innovacion, Productos Naturales, Salud, Ecológico, Cuidado, Innovation, Natural products, Health, Ecological, Environment, Care, Skin, Sustainable, Hydration, Smoothness, Elasticity