Plan de negocio Tortas Saludables Dulce Capricho Municipio de Neiva.
No Thumbnail Available
Date
2022-06-02
Authors
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El proyecto que se está desarrollando se basa en la producción y comercialización de
tortas saludables en la ciudad de Neiva, como oportunidad en el mercado, con evidencias de
rentabilidad y estrategias para generar un negocio viable. Dicho plan de negocio ofrece un
Producto saludable con la decoración personalizada de acuerdo la ocasión, las comidas
saludables presentan un crecimiento en el mercado positivo debido a las tendencias de consumo
de los clientes a consumir productos saludables, la producción de las tortas se realiza bajo pedido
para ofrecer una mejor calidad.
Ejecutar un plan de ventas estableciendo estrategias, encuestas, inversión inicial, los
costos fijos, los costos Variables, costos unitarios, los precios de venta, determinar el punto de
equilibrio.
Este proyecto tiene variedades de producto como lo son: las tortas saludables, tortas
personalizadas de acuerdo a la ocasión, los pedidos se realizan contra entrega para comodidad de
los clientes. Su crecimiento en el mercado ha sido muy positivo debido a que nuestro producto se
ajusta al gusto o necesidad de cada persona, ya sea niño, adulto o anciano.
A partir de los resultados obtenidos de la encuesta se determinó la aceptación que tendrán
las tortas en el mercado y así diseñar estrategias que ayuden a posicionar por la aceptación entre
el público objeto de estudio.
The project that is being developed is based on the production and commercialization of healthy cakes in the city of Neiva, as an opportunity in the market, with evidence of profitability and strategies to generate a viable business. Said business plan offers a healthy Product with personalized decoration according to the occasion, healthy meals present a positive growth in the market due to the consumer trends of consumers to consume healthy products, the production of cakes is carried out on request to offer better quality. Execute a sales plan establishing strategies, surveys, initial investment, fixed costs, Variable costs, unit costs, sales prices, determine the breakeven point. This project has product varieties such as: healthy cakes, personalized cakes according to the occasion, orders are made against delivery for the convenience of customers. Its growth in the market has been very positive because our product adjusts to the taste or need of each person, be it children, adults or the elderly. Based on the results obtained from the survey, the acceptance that the cakes will have in the market was determined and thus design strategies that help to position for acceptance among the public under study.
The project that is being developed is based on the production and commercialization of healthy cakes in the city of Neiva, as an opportunity in the market, with evidence of profitability and strategies to generate a viable business. Said business plan offers a healthy Product with personalized decoration according to the occasion, healthy meals present a positive growth in the market due to the consumer trends of consumers to consume healthy products, the production of cakes is carried out on request to offer better quality. Execute a sales plan establishing strategies, surveys, initial investment, fixed costs, Variable costs, unit costs, sales prices, determine the breakeven point. This project has product varieties such as: healthy cakes, personalized cakes according to the occasion, orders are made against delivery for the convenience of customers. Its growth in the market has been very positive because our product adjusts to the taste or need of each person, be it children, adults or the elderly. Based on the results obtained from the survey, the acceptance that the cakes will have in the market was determined and thus design strategies that help to position for acceptance among the public under study.
Description
Diseñar un plan de negocios para la puesta en marcha torta saludable dulce capricho en la
ciudad de Neiva para clientes que prefieren comer saludablemente.
Keywords
tortas, saludable, produccion, comercializacion