TransMitiendo - Plan Estratégico de Comunicaciones para la Empresa de Transporte del Tercer Milenio-Transmilenio S.A.
No Thumbnail Available
Date
15-11-2021
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
En este proyecto se hace un recorrido por la trayectoria, logros, desafíos y metas
de Transmilenio S.A., la empresa de transporte público masivo de pasajeros de
Bogotá, que ha marcado un hito en la historia del transporte en Colombia y a nivel
mundial.
La Empresa de Transporte del Tercer Milenio le apuesta a la implementación de
un Sistema Integrado de Transporte Público (SITP) en la capital, con sostenibilidad
financiera y ambiental, que le permita brindar un servicio con estándares de dignidad,
calidad y comodidad.
Actualmente, la organización le apuesta a la ejecución de 40 proyectos
estratégicos que requieren la cohesión de sus equipos interdisciplinarios. La
investigación realizada, basada en la aplicación de instrumentos de medición,
entrevistas y consulta documental, halló debilidades en algunas competencias laborales
como: liderazgo, cooperación entre dependencias y trabajo en equipo, las cuales
pueden incidir en la adecuada gestión de estos proyectos.
El equipo consultor ve una oportunidad de intervención eficaz para mejorar la
articulación de los equipos a través de la comunicación estratégica, planteando tácticas
que fortalezcan la conversación en la organización, para crear vínculos relacionales
entre los colaboradores que fomenten la cooperación y el trabajo articulado entre las
dependencias.
This project will be a route through trajectory, achievements, challenges and goals of Transmilenio S.A., the mass public transportation company of Bogotá, that has marked a milestone in the history of transportation from Colombia and the world. The Third Millenia Transportation company bets for the implementation of a Public Transport Integrated System (SITP By its acronym in spanish), with financial and environmental sustainability, that allows to deliver a service with dignity, quality and contort standards. Actually, the organization bets on the execution of 40 strategic projects that require the cohesion of their interdisciplinary teams. The research carried out, based on the application of measurement instruments, interviews and documentary queries, found weaknesses in some labor competencies like: Leadership, cooperation between dependencies and teamwork, which can influence in the correct management of this projects. The consultant team sees an opportunity of effective intervention to improve the team articulation through strategic communication, proposing tactics that strengthen the conversation inside the organization, in order to create relational bonds between colleagues that promote cooperation and articulated work between dependencies.
This project will be a route through trajectory, achievements, challenges and goals of Transmilenio S.A., the mass public transportation company of Bogotá, that has marked a milestone in the history of transportation from Colombia and the world. The Third Millenia Transportation company bets for the implementation of a Public Transport Integrated System (SITP By its acronym in spanish), with financial and environmental sustainability, that allows to deliver a service with dignity, quality and contort standards. Actually, the organization bets on the execution of 40 strategic projects that require the cohesion of their interdisciplinary teams. The research carried out, based on the application of measurement instruments, interviews and documentary queries, found weaknesses in some labor competencies like: Leadership, cooperation between dependencies and teamwork, which can influence in the correct management of this projects. The consultant team sees an opportunity of effective intervention to improve the team articulation through strategic communication, proposing tactics that strengthen the conversation inside the organization, in order to create relational bonds between colleagues that promote cooperation and articulated work between dependencies.
Description
Keywords
Conversación en las Organizaciones, Pensamiento Estratégico, Cohesión de los Equipos, Conversation Between Organizations, Strategic Thinking, Team Cohesion