Análisis de Estrategias de Administración de Costos para mejorar la Gestión de Proyectos de Construcción en las Micro, Pequeñas y Medianas Empresas en Santander
Corporación Universitaria Minuto de Dios - UNIMINUTO
Las microempresas son relevantes para la economía de las regiones por su significativa participación en el mercado y en el empleo del país, frente a la pequeña, mediana y gran empresa, son estas las que más limitaciones tienen para acceder a financiamiento, tecnología, talento humano altamente capacitado que junto a la mala planificación, los altos costos de operación, su baja capacidad para adaptarse al cambio, entre otros factores las pone en riesgo de fracasar, como también de crecer y prosperar. En este sentido, el objetivo principal de la presenta monografía es analizar el impacto que tiene el adoptar estrategias de gestión de costos en la eficiencia y sostenibilidad de proyectos de construcción. A nivel global, la falta de una planificación financiera adecuada es una causa común en empresas de construcción, que ya enfrentan dificultades debido a la falta de control sobre los costos y recursos, lo que es particularmente grave para el sector en el departamento de Santander, por la falta de estructuras administrativas eficientes y personal calificado. Desde esta perspectiva, analizar e identificar las estrategias y herramientas utilizadas proporciona soluciones prácticas que fortalecerán la gestión de proyectos en las MiPymes del sector de la construcción en Santander, contribuyendo así a su estabilidad financiera y competitividad en el largo plazo, razón por la cual se parte de una metodología documental, exploratoria y de enfoque cualitativo
Microenterprises are relevant to the economy of the regions due to their significant participation in the market and employment in the country, compared to small, medium and large enterprises, they are the ones that have the most limitations to access financing, technology, highly trained human talent that together with poor planning, high operating costs, their low ability to adapt to change, among other factors, puts them at risk of failure, as well as of growing and prospering. In this sense, the main objective of this monograph is to analyze the impact that adopting cost management strategies has on the efficiency and sustainability of construction projects. Globally, the lack of adequate financial planning is a common cause in construction companies, which are already facing difficulties due to the lack of control over costs and resources, which is particularly serious for the sector in the department of Santander, due to the lack of efficient administrative structures and qualified personnel. From this perspective, analyzing and identifying the strategies and tools used provides practical solutions that will strengthen project management in MSMEs in the construction sector in Santander, thus contributing to their financial stability and competitiveness in the long term, which is why it is based on a documentary, exploratory and qualitative approach methodology
Microenterprises are relevant to the economy of the regions due to their significant participation in the market and employment in the country, compared to small, medium and large enterprises, they are the ones that have the most limitations to access financing, technology, highly trained human talent that together with poor planning, high operating costs, their low ability to adapt to change, among other factors, puts them at risk of failure, as well as of growing and prospering. In this sense, the main objective of this monograph is to analyze the impact that adopting cost management strategies has on the efficiency and sustainability of construction projects. Globally, the lack of adequate financial planning is a common cause in construction companies, which are already facing difficulties due to the lack of control over costs and resources, which is particularly serious for the sector in the department of Santander, due to the lack of efficient administrative structures and qualified personnel. From this perspective, analyzing and identifying the strategies and tools used provides practical solutions that will strengthen project management in MSMEs in the construction sector in Santander, thus contributing to their financial stability and competitiveness in the long term, which is why it is based on a documentary, exploratory and qualitative approach methodology
Analizar estrategias de administración de costos aplicables a las Micro, Pequeñas y Medianas Empresas (MiPymes) del sector de la construcción en Santander, mediante una revisión documental, con el fin de identificar oportunidades para la optimización de la gestión de proyectos y mejora de la rentabilidad empresarial.
Project management, Strategies, Cost Management
Lopez Moreno, H. (2025). Análisis de Estrategias de Administración de Costos para mejorar la Gestión de Proyectos de Construcción en las Micro, Pequeñas y Medianas Empresas en Santander. [Monografía, Corporación Universitaria Minuto de Dios - UNIMINUTO]. Repositorio UNIMINUTO.