Exploración de los Factores Motivacionales del Turismo Médico y Estético. Estudios de caso Eje Cafetero Colombia
El turismo médico y estético en Colombia ha experimentado un notable crecimiento, atrayendo a pacientes internacionales debido a la excelencia y calidad de sus servicios, además de sus costos competitivos. Por tal razón, este proyecto de investigación se centra en la identificación y análisis de los factores motivacionales que permiten a un extranjero escoger Colombia y elegir el eje cafetero como destino para sus procedimientos quirúrgicos y estéticos con el objetivo de identificar, analizar y comprender sus motivaciones y necesidades y recolectar datos que permitan detectar patrones y desarrollar oportunidades de mejora en el servicio. Los resultados confirman que la calidad de los servicios y los costos competitivos son los principales atractivos para los pacientes internacionales. La relación entre el costo, la calidad de los servicios, la atención médica especializada y la satisfacción del paciente, resalta la importancia de mantener altos estándares de calidad. Estos hallazgos son valiosos para mejorar estrategias de promoción nacional e internacional y elevar estándares de servicios médicos, estéticos y turísticos en Colombia.
Medical and aesthetic tourism in Colombia has experienced significant growth, attracting international patients due to the excellence and quality of its services, in addition to its competitive costs. Therefore, this research project focuses on identifying and analyzing the motivational factors that lead foreigners to choose Colombia and the Colombian coffee region as a destination for their surgical and aesthetic procedures. The goal is to identify, analyze, and understand their motivations and needs, and collect data that will allow for the detection of patterns and the development of opportunities for service improvement. The results confirm that quality of services and competitive costs are the main attractions for international patients. The relationship between cost, quality of services, specialized medical expertise, and patient satisfaction highlights the importance of maintaining high quality standards. These findings are valuable for improving national and international promotion strategies and raising the standards of medical, aesthetic, and tourism services in Colombia.
Medical and aesthetic tourism in Colombia has experienced significant growth, attracting international patients due to the excellence and quality of its services, in addition to its competitive costs. Therefore, this research project focuses on identifying and analyzing the motivational factors that lead foreigners to choose Colombia and the Colombian coffee region as a destination for their surgical and aesthetic procedures. The goal is to identify, analyze, and understand their motivations and needs, and collect data that will allow for the detection of patterns and the development of opportunities for service improvement. The results confirm that quality of services and competitive costs are the main attractions for international patients. The relationship between cost, quality of services, specialized medical expertise, and patient satisfaction highlights the importance of maintaining high quality standards. These findings are valuable for improving national and international promotion strategies and raising the standards of medical, aesthetic, and tourism services in Colombia.
Explorar los factores motivacionales que influyen en la toma de decisiones de los pacientes extranjeros para elegir a Colombia específicamente el eje cafetero, como su destino, para la realización de sus procedimientos médicos y estéticos, con el fin de contribuir a estrategias que favorezcan al desarrollo de este sector.
Valdés Arroyave, L. F. (2024). Exploración de los factores motivacionales del turismo médico y estético: Estudios de caso Eje Cafetero Colombia [Monografía, Corporación Universitaria Minuto de Dios - UNIMINUTO]. Repositorio UNIMINUTO.