Montaje filial para desarrollo, comercialización y soporte sobre sistema informático para IPS de salud ocupacional y medicina general
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Date
2021-05-24
Authors
Alzate Betancur, Janeth Cristina
Advisors
Olier Restrepo, Juan Carlos
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Restringido
Abstract
El presente trabajo está dirigido al diseño y estructuración de una filial en la ciudad de Medellín de una empresa de software que actualmente se encuentra constituida en Rionegro, ciudades ambas ubicadas en el departamento de Antioquia – Colombia. La empresa a la que se dirige el proyecto es Xsoft y dentro de su portafolio de servicios ofrece un producto que está diseñado para el sector de la salud ocupacional y medicina general, producto que actualmente se encuentra en el mercado y es usado por algunas IPS de Medellín y el oriente antioqueño. Con el fin de impulsar y fortalecer la comercialización del sistema informático para salud, Datasalud, se determinó como estrategia la creación de una filial en la ciudad de Medellín, la cual cuenta con un gran mercado potencial para el producto, así como con las estructuras de comunicación, transporte y personal capacitado que se necesitan para que se desarrollen las actividades de comercialización, soporte y, a mediano plazo, desarrollo del producto. En este documento se delinean los procesos como el estudio de mercado, análisis de la competencia, definición de la propuesta de valor del producto, diseño organizacional y presupuestal, que son indispensables para garantizar la viabilidad, operación, rentabilidad y permanencia en el tiempo de la unidad de negocio, permitiendo que, a mediano plazo, la filial de Xsoft que se crea en la ciudad de Medellín se convertirá en eje central para la comercialización del sistema informático para salud a nivel nacional.
This work is aimed at the design and structuring of a subsidiary in the city of Medellín of a software company that is currently incorporated in Rionegro, both cities located in the department of Antioquia - Colombia. The company to which the project is directed is Xsoft and within its portfolio of services it offers a product that is designed for the occupational health and general medicine sector, a product that is currently on the market and is used by some IPS of Medellín and eastern Antioquia. In order to promote and strengthen the commercialization of the health information system, Datasalud, the strategy was to create a subsidiary in the city of Medellín, which has a large potential market for the product, as well as the structures of communication, transportation and trained personnel that are needed to carry out the activities of commercialization, support and, in the medium term, product development. This document outlines processes such as market study, competition analysis, definition of the product's value proposition, organizational and budget design, which are essential to guarantee the viability, operation, profitability and permanence of the company over time. business unit, allowing that, in the medium term, the Xsoft subsidiary created in the city of Medellín will become the central hub for the commercialization of the health information system nationwide.
This work is aimed at the design and structuring of a subsidiary in the city of Medellín of a software company that is currently incorporated in Rionegro, both cities located in the department of Antioquia - Colombia. The company to which the project is directed is Xsoft and within its portfolio of services it offers a product that is designed for the occupational health and general medicine sector, a product that is currently on the market and is used by some IPS of Medellín and eastern Antioquia. In order to promote and strengthen the commercialization of the health information system, Datasalud, the strategy was to create a subsidiary in the city of Medellín, which has a large potential market for the product, as well as the structures of communication, transportation and trained personnel that are needed to carry out the activities of commercialization, support and, in the medium term, product development. This document outlines processes such as market study, competition analysis, definition of the product's value proposition, organizational and budget design, which are essential to guarantee the viability, operation, profitability and permanence of the company over time. business unit, allowing that, in the medium term, the Xsoft subsidiary created in the city of Medellín will become the central hub for the commercialization of the health information system nationwide.
Description
Keywords
Mercado, Institución prestadora de servicio, Salud ocupacional, Sistemas informáticos, Usuarios, Computer systems, Health-provider institution, Market