Propuesta para la incorporación de la herramienta chatbot en la gestión de las comunicaciones en el sector cafetero del departamento del Cauca
En este trabajo se presentó una propuesta para la incorporación de la herramienta chatbot en la gestión de las comunicaciones en el sector cafetero del departamento del Cauca, dado que se ha evidenciado una problemática en la cual la falta de herramientas tecnológicas avanzadas no permiten una comunicación ágil y personalizada entre todos los actores involucrados en la cadena de valor del café, adicionalmente las pocas plataformas digitales que hay son limitadas y no garantizan una interacción inmediata y contextualizada que pueda responder a las necesidades específicas y variadas de los involucrados, por tal razón se creo una propuesta en donde se pueda abordar esta situación desde el mejoramiento de la gestión de las comunicaciones en el marco de la gestión de proyectos. Esta propuesta fue fundamentada con referentes bibliográficos quienes argumentan que el uso de los chatbot es esencial para gestionar las comunicaciones en las empresas dado que permiten acercarse de una mejor manera a los agentes involucrados, además mejorar la eficiencia, proporcionar información oportuna y facilitar la interacción entre diferentes actores. La investigación se desarrolló con una metodología que permitiera recopilar información objetiva para analizar de manera precisa el impacto que generara el uso de esta herramienta, además de diagnosticar a partir de la revisión de la literatura y así poder diseñar una propuesta acertada
In this work, a proposal was presented for the incorporation of the chatbot tool in the management of communications in the coffee sector of the department of Cauca, given that a problem has been evident in which the lack of advanced technological tools does not allow agile communication. and personalized among all the actors involved in the coffee value chain, additionally the few digital platforms that exist are limited and do not guarantee an immediate and contextualized interaction that can respond to the specific and varied needs of those involved, for this reason it was created a proposal where this situation can be addressed by improving communications management within the framework of project management. This proposal was based on bibliographical references who argue that the use of chatbots is essential to manage communications in companies since they allow us to get closer to the agents involved in a better way, also improve efficiency, provide timely information and facilitate the interaction between different actors. The research was developed with a methodology that allowed the collection of objective information to precisely analyze the impact generated by the use of this tool, in addition to diagnosing from the review of the literature and thus being able to design an accurate proposal
In this work, a proposal was presented for the incorporation of the chatbot tool in the management of communications in the coffee sector of the department of Cauca, given that a problem has been evident in which the lack of advanced technological tools does not allow agile communication. and personalized among all the actors involved in the coffee value chain, additionally the few digital platforms that exist are limited and do not guarantee an immediate and contextualized interaction that can respond to the specific and varied needs of those involved, for this reason it was created a proposal where this situation can be addressed by improving communications management within the framework of project management. This proposal was based on bibliographical references who argue that the use of chatbots is essential to manage communications in companies since they allow us to get closer to the agents involved in a better way, also improve efficiency, provide timely information and facilitate the interaction between different actors. The research was developed with a methodology that allowed the collection of objective information to precisely analyze the impact generated by the use of this tool, in addition to diagnosing from the review of the literature and thus being able to design an accurate proposal
Presentar una propuesta para la incorporación de la herramienta chatbot en la gestión de las comunicaciones en el sector cafetero del departamento del Cauca
Chatbot, Gestión De Las Comunicaciones, Prácticas Agrícolas
Gaon, V. (2024). Propuesta para la incorporación de la herramienta chatbot en la gestión de las comunicaciones en el sector cafetero del departamento del Cauca. (Trabajo de Grado). Corporación Universitaria Minuto de Dios, Bogotá - Colombia
