Identidad corporativa a través de redes sociales para la empresa Confecciones Createx S.A.S
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Date
2024-11-16
Authors
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Monografía
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
Este proyecto de grado tiene como objetivo el desarrollo de una estrategia de comunicación centrada en la digitalidad y en la identidad corporativa de Confecciones Createx S.A.S., una pyme ubicada en Caldas, Antioquia. En un contexto donde la digitalización es crucial para el éxito empresarial, la ausencia de una presencia en redes sociales y una imagen corporativa clara ha limitado el crecimiento y la competitividad de la empresa. A través de un diagnóstico inicial, se identifican las necesidades y objetivos de la empresa, permitiendo así diseñar una estrategia efectiva que establezca su identidad digital. La propuesta incluye un desarrollo adaptado a las redes sociales tomadas en cuenta para este proyecto que son Instagram y LinkedIn y las especificaciones de cómo se debe dar y presentar la identidad de Createx a través de estos canales. La propuesta de esta estrategia permitirá a Confecciones Createx no solo aumentar su visibilidad, sino también fortalecer su relación con el público objetivo, generando confianza y una lealtad de marca. Además, se espera que la digitalización de la comunicación contribuya a un posicionamiento sólido en el nicho textil, facilitando así el crecimiento de la pyme. En conclusión, este proyecto no solo busca mejorar la presencia digital de Createx sino que también aspira a servir como un modelo para otras pymes que enfrentan desafíos similares en su proceso de adaptación al entorno digital.
This degree project aims to develop a communication strategy focused on digital presence and corporate identity for Confecciones Createx S.A.S., a small and medium-sized enterprise located in Caldas, Antioquia. In a context where digitalization is crucial for business success, the lack of a social media presence and a clear corporate image has limited the company's growth and competitiveness. Through an initial diagnosis, the needs and objectives of the company are identified, allowing for the design of an effective strategy that establishes its digital identity. The proposal includes tailored development for the social media platforms considered for this project, specifically Instagram and LinkedIn, along with specifications on how Createx's identity should be conveyed and presented through these channels. The implementation of this strategy will enable Confecciones Createx not only to increase its visibility but also to strengthen its relationship with the target audience, fostering trust and brand loyalty. Additionally, it is expected that the digitalization of communication will contribute to a solid positioning within the textile niche, thereby facilitating the growth of the SME. In conclusion, this project not only aims to enhance Createx's digital presence but also aspires to serve as a model for other SMEs facing similar challenges in their adaptation to the digital environment.
This degree project aims to develop a communication strategy focused on digital presence and corporate identity for Confecciones Createx S.A.S., a small and medium-sized enterprise located in Caldas, Antioquia. In a context where digitalization is crucial for business success, the lack of a social media presence and a clear corporate image has limited the company's growth and competitiveness. Through an initial diagnosis, the needs and objectives of the company are identified, allowing for the design of an effective strategy that establishes its digital identity. The proposal includes tailored development for the social media platforms considered for this project, specifically Instagram and LinkedIn, along with specifications on how Createx's identity should be conveyed and presented through these channels. The implementation of this strategy will enable Confecciones Createx not only to increase its visibility but also to strengthen its relationship with the target audience, fostering trust and brand loyalty. Additionally, it is expected that the digitalization of communication will contribute to a solid positioning within the textile niche, thereby facilitating the growth of the SME. In conclusion, this project not only aims to enhance Createx's digital presence but also aspires to serve as a model for other SMEs facing similar challenges in their adaptation to the digital environment.
Description
Generar una propuesta de identidad corporativa que favorezca el posicionamiento de la organización Confecciones Createx S.A.S. a través del uso de las redes sociales.
Keywords
Identidad corporativa, pyme, redes sociales, estrategia, comunicación, digitalización., Corporate identity, Small and medium-sized enterprises (SMEs), Social media