Shampoo de cebolla Anyeluz
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Date
2022-05-25
Authors
Carvajal Sepúlveda, Mary Alejandra
Advisors
Álvarez Rojas, Vladimir
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Open Access
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
Este proyecto de investigación consiste en construir estrategias de marketing orientadas a producción y producto, para la exportación de productos cosméticos al mercado de Bélgica, basado la participación que tiene Colombia en el mercado internacional, respecto a este sector teniendo en cuenta en los porcentajes de importación y exportación en los últimos años. La metodología de este proyecto se llevó a cabo con información de bases de datos, documentos públicos de Colombia y Bélgica, con el fin de ampliar el conocimiento de estrategias y procesos de mercadeo internacional, para la exportación de productos cosméticos para el mercado de Bélgica. Esta investigación documenta el déficit que tiene Colombia en las exportaciones y la disminución de los productos cosméticos exportados.
This research Project consists of buildings strategies of Marketing oriented to the production and product, for the exportation of cosmetics products to the Belgium market, it is based in the participations that Colombian has in the international market, for this sector taking into account importan and export percentages in recent years. The methodology of this Project was carried out with information from data bases, public documents from Colombian and Belgium in order to broaden knowledge of international marketing strategies and processes, for the export of cosmetic products for the Belgium market. This research documents the déficit that Colombian has in exports and the decrease of exported cosmetic products
This research Project consists of buildings strategies of Marketing oriented to the production and product, for the exportation of cosmetics products to the Belgium market, it is based in the participations that Colombian has in the international market, for this sector taking into account importan and export percentages in recent years. The methodology of this Project was carried out with information from data bases, public documents from Colombian and Belgium in order to broaden knowledge of international marketing strategies and processes, for the export of cosmetic products for the Belgium market. This research documents the déficit that Colombian has in exports and the decrease of exported cosmetic products
Description
Construir estrategias de marketing orientadas a producción y producto, para la exportación de productos cosméticos al mercado de Bélgica.
Keywords
Marketing, Estrategias, Exportaciones, Cosméticos, Competitivo, Cosmetics, Marketing, Strategies