Análisis de reducción del tiempo del plan de demanda en Pintuco Medellín
Saldarriaga Reyes, Edward Andrés
Álvarez Vélez, Manuela
Álvarez Vélez, Melissa
Corporación Universitaria Minuto de Dios
La dinámica actual del mercado, el entorno globalizado, los cambios en la demanda de productos y servicios, las afectaciones al nivel de servicio y la necesidad de fidelizar a los clientes, son aspectos fundamentales en las empresas manufactureras. PINTUCO es la empresa líder en el mercado de pinturas en Colombia reconocida por ser pionera en tecnología e innovación, con una gran apuesta en el desarrollo del país a través de una diversa gama de productos y servicios que le han permitido crecer y posicionarse como una compañía solida tanto en el mercado nacional como internacional. Sin embargo, tiene una gran oportunidad al identificar la debilidades que se presentan en el proceso de la planeación de la demanda con el fin de implementar acciones de mejora que permitan tomar las decisiones adecuadas que aseguren el inventario en las cantidades correctas, en el tiempo y lugar oportunos. El proceso de planeación de la demanda comunica qué productos deben fabricarse para atender la demanda estimada de los clientes, es así como, a través de este enfoque podremos garantizar un flujo efectivo de la información entre las áreas relacionadas que permita la implementación de estrategias de carácter logístico buscando que el área de planeación tenga una influencia marcada en la generación de valor de la cadena de suministro orientada a los objetivos empresariales de crecimiento, rentabilidad y sostenibilidad.
The current dynamics of the market, the globalized environment, the changes in the demand for products and services, the effects on the level of service and the need to retain customers, are fundamental aspects in manufacturing companies. PINTUCO is the leading company in the paint market in Colombia, recognized for being a pioneer in technology and innovation, with a great commitment to the development of the country through a diverse range of products and services that have allowed it to grow and position itself as a company. Solid both in the national and international markets. However, you have a great opportunity to identify the weaknesses that arise in the demand planning process in order to implement improvement actions that allow you to make the right decisions that ensure inventory in the correct quantities, on time and opportune places. The demand planning process communicates which products must be manufactured to meet the estimated customer demand, this is how, through this approach, we can guarantee an effective flow of information between the related areas that allow the implementation of strategies of a specific nature. logistics looking for the planning area to have a marked influence on the generation of value of the supply chain oriented to the business objectives of growth, profitability and sustainability.
The current dynamics of the market, the globalized environment, the changes in the demand for products and services, the effects on the level of service and the need to retain customers, are fundamental aspects in manufacturing companies. PINTUCO is the leading company in the paint market in Colombia, recognized for being a pioneer in technology and innovation, with a great commitment to the development of the country through a diverse range of products and services that have allowed it to grow and position itself as a company. Solid both in the national and international markets. However, you have a great opportunity to identify the weaknesses that arise in the demand planning process in order to implement improvement actions that allow you to make the right decisions that ensure inventory in the correct quantities, on time and opportune places. The demand planning process communicates which products must be manufactured to meet the estimated customer demand, this is how, through this approach, we can guarantee an effective flow of information between the related areas that allow the implementation of strategies of a specific nature. logistics looking for the planning area to have a marked influence on the generation of value of the supply chain oriented to the business objectives of growth, profitability and sustainability.
Diseñar una estrategia que permita optimizar los tiempos de demanda en el ciclo PVO para el proceso de planeación en la empresa Pintuco en la sede Medellín.
Planeación de la demanda, Demanda, Pronóstico, Cadena de suministro, Ciclo PVO, Conciliación, Forecast
Saldarriaga Reyes, E. A., Álvarez Vélez, M. y Álvarez Vélez, M. (2022). Análisis de reducción del tiempo del plan de demanda en Pintuco Medellín. [Trabajo de grado, Corporación Universitaria Minuto de Dios]. Repositorio Institucional UNIMINUTO.