Estrategias para mejorar la competitividad y sostenibilidad en el transporte terrestre de carga masiva en IMD y CIA SAS en Medellín 2024
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Date
2024-11-26
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Publisher
Corporación Universitaria Minuto de Dios
Type
Monografía
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Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
En Colombia, existen más de 588 empresas dedicadas al transporte de carga seca masiva, movilizando el 90% de la carga del país, equivalente a 140 millones de toneladas y 14.5 billones de pesos anuales. No obstante, en 2023, la compañía IMD Y CIA SAS experimentó un descenso en sus ventas. Esta investigación analiza las razones de esta disminución y su impacto en la competitividad de la empresa. El estudio emplea un enfoque mixto, combinando métodos cualitativos y cuantitativos para una comprensión integral del problema.
Se realizaron entrevistas a personal clave de la compañía para identificar los factores internos y externos que afectan las ventas y la competitividad. Los resultados indican que los altos costos de peajes y combustibles, junto con la competencia en el mercado, son las principales causas del descenso en ventas. Además, la falta de fidelización de clientes y la necesidad de optimizar la cadena logística fueron identificadas como áreas de mejora.
Las discusiones revelan que, aunque la empresa cuenta con un equipo capacitado y una infraestructura adecuada, es crucial implementar estrategias financieras y logísticas innovadoras para enfrentar los desafíos actuales. Entre las conclusiones, se destaca la necesidad de diseñar propuestas de costos efectivas que atraigan y mantengan a los clientes, mejorando así la rentabilidad y competitividad de IMD Y CIA SAS en el mercado.
In Colombia, there are more than 588 companies dedicated to the transport of massive dry cargo, mobilizing 90% of the country's cargo, equivalent to 140 million tons and 14.5 billion pesos annually. However, in 2023, the company IMD Y CIA SAS experienced a decrease in sales. This researchanalyzes the reasons for this decline and its impact on the company's competitiveness. The study employs a mixed approach, combining qualitative and quantitative methods for acomprehensive understanding of the problem. Interviews were conducted with key company personnel to identify internal and external factors affecting sales and competitiveness. The results indicate that high tolls and fuel costs, together with market competition, are themain causes of the decline in sales. In addition, the lack of customer loyalty and the need to optimizethe logistics chain were identified as areas for improvement. The discussions revealed that, although the company has a skilled team and an adequate infrastructure, it is crucial to implement innovative financial and logistical strategies to meet the current challenges. Among the conclusions, the need to design effective cost proposals that attract and retaincustomers, thus improving the profitability and competitiveness of IMD Y CIA SAS in the market is highlighted.
In Colombia, there are more than 588 companies dedicated to the transport of massive dry cargo, mobilizing 90% of the country's cargo, equivalent to 140 million tons and 14.5 billion pesos annually. However, in 2023, the company IMD Y CIA SAS experienced a decrease in sales. This researchanalyzes the reasons for this decline and its impact on the company's competitiveness. The study employs a mixed approach, combining qualitative and quantitative methods for acomprehensive understanding of the problem. Interviews were conducted with key company personnel to identify internal and external factors affecting sales and competitiveness. The results indicate that high tolls and fuel costs, together with market competition, are themain causes of the decline in sales. In addition, the lack of customer loyalty and the need to optimizethe logistics chain were identified as areas for improvement. The discussions revealed that, although the company has a skilled team and an adequate infrastructure, it is crucial to implement innovative financial and logistical strategies to meet the current challenges. Among the conclusions, the need to design effective cost proposals that attract and retaincustomers, thus improving the profitability and competitiveness of IMD Y CIA SAS in the market is highlighted.
Description
Proponer estrategias para mejorar la competitividad y sostenibilidad de la empresa IMD Y CIA SAS en el mercado de transporte terrestre de carga en Medellín, Colombia, frente a la disminución en las ventas y el aumento en los costos.
Keywords
Costs, Competitiveness, Logistics, Freight transportation, Competitividad, Costos, Logística, Transporte de Carga