Plan de Negocios para la Comercialización de Café Orgánico del sur oriente del Tolima
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Date
2024-05-26
Authors
Solórzano Cardozo, Heidy Yuliana
Castro Bernal, Luz Marcela
Advisors
Peña Torres, Carlos Andrés
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El café orgánico se produce siguiendo prácticas agrícolas que minimizan el impacto ambiental y promueven la salud de los ecosistemas, agricultores y consumidores. En esta región, con su excepcional biodiversidad y tradición cafetera, los pequeños caficultores han mostrado interés en producir café orgánico, evitando el uso de pesticidas y fertilizantes químicos sintéticos.
Se enfatiza en la importancia de implementar prácticas sostenibles para preservar la biodiversidad y conservar los recursos naturales. Además, se menciona el interés en desarrollar un plan de negocios para comercializar el café orgánico, con el objetivo de fomentar el desarrollo económico de la región y mejorar la competitividad y calidad del producto. Este plan incluirá un estudio de mercado para entender la oferta, demanda y estrategias de comercialización en los municipios del Sur Oriente del Tolima.
Organic coffee is produced following agricultural practices that minimize environmental impact and promote the health of ecosystems, farmers, and consumers. In this region, with its exceptional biodiversity and coffee tradition, smallholder coffee farmers have shown interest in producing organic coffee, avoiding the use of pesticides and synthetic chemical fertilizers. The importance of implementing sustainable practices to preserve biodiversity and conserve natural resources is emphasized. In addition, the interest in developing a business plan to commercialize organic coffee is mentioned, with the aim of promoting the economic development of the region and improving the competitiveness and quality of the product. This plan will include a market study to understand the supply, demand and marketing strategies in the municipalities of the Southeast of Tolima.
Organic coffee is produced following agricultural practices that minimize environmental impact and promote the health of ecosystems, farmers, and consumers. In this region, with its exceptional biodiversity and coffee tradition, smallholder coffee farmers have shown interest in producing organic coffee, avoiding the use of pesticides and synthetic chemical fertilizers. The importance of implementing sustainable practices to preserve biodiversity and conserve natural resources is emphasized. In addition, the interest in developing a business plan to commercialize organic coffee is mentioned, with the aim of promoting the economic development of the region and improving the competitiveness and quality of the product. This plan will include a market study to understand the supply, demand and marketing strategies in the municipalities of the Southeast of Tolima.
Description
Diseñar un plan de negocios para la comercialización de café orgánico cultivado en los municipios del suroriente del Tolima.
Keywords
Presupuesto, Estudio Financiero, Emprendimiento, Planeación, Distribución, Budget, financial study, planning, distribution channels