La construcción de opinión pública a partir de la videoblogger La Pulla 2019
Corporación Universitaria Minuto de Dios
La investigación tiene como propósito analizar de qué manera los influencer hacen parte de la construcción de opinión pública, lo que se quiere es identificar cómo las redes sociales han ejercido una configuración o influencia de contenidos públicos en donde este material juega un papel importante al momento de crear una opinión. Estará enfocado básicamente en analizar el contenido visual y los comentarios que se hacen de estas publicaciones, para así observar el por qué está el interés en los usuarios en las publicaciones del caso de estudio en particular sobre la influencer La Pulla. Con esta investigación el objetivo es saber de qué manera responden las personas que son miembros de esta red social a los diferentes contenidos de opinión pública que están recibiendo en sus perfiles. Analizaremos dos tendencias que son fundamentales en el esquema de los influencer en el sitio web YouTube: los contenidos que suben los usuarios y los comentarios que tienen frente a las publicaciones del canal de la Pulla. Se investigó ¿por qué las personas usan la red social YouTube para ver este tipo de Influencer en este caso La Pulla?, ¿Cuáles son los temas de interés que desean explorar?, ¿Cuáles son los pensamientos e ideas que quiere transmitir esta Influencer en sus publicaciones? Y ¿por qué La Pulla hace este tipo de contenidos para sus seguidores? En el proyecto se verán dos fases que son: en primera instancia la planeación del problema, los objetivos y la metodología que se va a llevar a cabo en el desarrollo de la investigación, y un segundo momento que es en el que se mostrará los resultados y hallazgos que se obtuvieron en medio del proceso investigación y la formulación del trabajo.
The investigation has as propose to analyze how influencers are part of the construction of the public opinion. What we want to identify is how the social network have practiced a configuration or influence of public contents where this material worked as an important paper at the moment of making an opinion. Basically, it will be focus in analyze the visual contents and the comments that are made in these publications to observe why the interest of the users is in the publications, taking the influencer LA PULLA as a reference. With this investigation our objective in to know how people that are members of this social network answer to different public opinion contents which they are getting on their profiles. We are going to analyze two trending topics which are fundamental on the youtubers´ scheme: the digital content that users upload and the comments that they have for La Pulla´s publications. Will be investigated Why people use the social network of YouTube to watch this kind of influencers, in this case La Pulla? Which are the interesting topics that people want to explore? Which are the thoughts and ideas that this influencer wants to share in her publications? And why La Pulla makes this type of contents for her followers? In the project will see two separates that are: firstly, the planning of the problem, the objectives and the methodology that will be implement in the development of the investigation, and secondly will show the results and finds that were obtained in the middle of the investigation process and the formulation of the work.
The investigation has as propose to analyze how influencers are part of the construction of the public opinion. What we want to identify is how the social network have practiced a configuration or influence of public contents where this material worked as an important paper at the moment of making an opinion. Basically, it will be focus in analyze the visual contents and the comments that are made in these publications to observe why the interest of the users is in the publications, taking the influencer LA PULLA as a reference. With this investigation our objective in to know how people that are members of this social network answer to different public opinion contents which they are getting on their profiles. We are going to analyze two trending topics which are fundamental on the youtubers´ scheme: the digital content that users upload and the comments that they have for La Pulla´s publications. Will be investigated Why people use the social network of YouTube to watch this kind of influencers, in this case La Pulla? Which are the interesting topics that people want to explore? Which are the thoughts and ideas that this influencer wants to share in her publications? And why La Pulla makes this type of contents for her followers? In the project will see two separates that are: firstly, the planning of the problem, the objectives and the methodology that will be implement in the development of the investigation, and secondly will show the results and finds that were obtained in the middle of the investigation process and the formulation of the work.
Analizar el contenido de opinión pública a partir del videoblog de la influencer La Pulla 2019.
Influencer, Redes sociales, Opinión pública, Interacción
Jaramillo Ramírez, L. F. y Muñoz Murillo, A. (2019). La construcción de opinión pública a partir de la videoblogger La Pulla 2019. [Trabajo de grado, Corporación Universitaria Minuto de dios]. Repositorio institucional UNIMINUTO.