Propuesta de Estrategias Para Mejorar la Gestión de la Cadena de Suministro de COCOA en San Gil, Santander
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Date
2025-01-07
Authors
Advisors
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Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Monografía
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
Este estudio trata sobre la optimización de la administración de la cadena de suministro de COCOA, una entidad privada especializada en la distribución de obsequios a domicilio en San Gil, Santander. En la actualidad, COCOA tiene problemas en la organización de inventarios, la colaboración entre departamentos y el uso restringido de tecnologías, lo que impacta su eficacia operacional y la satisfacción del cliente. El problema se intensifica debido al aumento de la competitividad en el mercado local y los problemas económicos a escala nacional. La estrategia logística es de enfoque combinado, fusionando estudios cualitativos y cuantitativos. Se realizaron sondeos a trabajadores y consumidores para medir la eficacia en las operaciones y la satisfacción del cliente, además de entrevistas semiestructuradas para analizar a fondo las carencias internas de la compañía. Los instrumentos fueron comprobados a través de la evaluación de especialistas y ensayos piloto, garantizando la fiabilidad de los datos. Además, se empleó el estudio de antecedentes y investigaciones vinculadas para respaldar las estrategias sugeridas. Los hallazgos indicaron que las principales dificultades de la cadena de suministro abarcan la falta de planificación en la compra de materiales, la ineficiencia en los procedimientos internos y la falta de un sólido sistema tecnológico. Las encuestas mostraron un grado moderado de satisfacción del cliente, mientras que las entrevistas detectaron posibles mejoras fundamentales, como la automatización de procedimientos y la formación del personal.
This study is about the optimization of the supply chain management of COCOA, a private entity specialized in the distribution of gifts to homes in San Gil, Santander. Currently, COCOA has problems in the organization of inventories, collaboration between departments and the restricted use of technologies, which impacts its operational efficiency and customer satisfaction. The problem is intensified by the increase in competitiveness in the local market and economic problems at a national level. The logistics strategy is of a combined approach, merging qualitative and quantitative studies. Surveys were conducted with workers and consumers to measure the efficiency in operations and customer satisfaction, in addition to semi-structured interviews to thoroughly analyze the company's internal deficiencies. The instruments were tested through the evaluation of specialists and pilot tests, guaranteeing the reliability of the data. In addition, the study of background information and related research were used to support the suggested strategies. The findings indicated that the main supply chain challenges include lack of planning in the purchase of materials, inefficiency in internal procedures, and lack of a sound technological system. Surveys showed a moderate level of customer satisfaction, while interviews identified potential key improvements, such as automation of procedures and staff training
This study is about the optimization of the supply chain management of COCOA, a private entity specialized in the distribution of gifts to homes in San Gil, Santander. Currently, COCOA has problems in the organization of inventories, collaboration between departments and the restricted use of technologies, which impacts its operational efficiency and customer satisfaction. The problem is intensified by the increase in competitiveness in the local market and economic problems at a national level. The logistics strategy is of a combined approach, merging qualitative and quantitative studies. Surveys were conducted with workers and consumers to measure the efficiency in operations and customer satisfaction, in addition to semi-structured interviews to thoroughly analyze the company's internal deficiencies. The instruments were tested through the evaluation of specialists and pilot tests, guaranteeing the reliability of the data. In addition, the study of background information and related research were used to support the suggested strategies. The findings indicated that the main supply chain challenges include lack of planning in the purchase of materials, inefficiency in internal procedures, and lack of a sound technological system. Surveys showed a moderate level of customer satisfaction, while interviews identified potential key improvements, such as automation of procedures and staff training
Description
Desarrollar una propuesta estratégica para optimizar la gestión de la cadena de suministro de COCOA en San Gil, Santander, utilizando estrategias innovadoras, metodologías modernas y tecnologías avanzadas, con el propósito de mejorar la eficiencia operativa y la satisfacción del cliente.
Keywords
supply chain, logistics strategies, operational efficiency, customer satisfaction, COCOA, cadena de suministro, estrategias logísticas, eficiencia operativa, satisfacción del cliente, supply chain, logistics strategies, operational efficiency