Empresa Leocadia
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Date
2022-04-19
Authors
Aragón Bermúdez, Sandra Julieth
Rivera Puentes, Claudia Marcela
Advisors
Durán Aguirre, Jefferson Andrés
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Atendiendo las actuales necesidades del mercado en la compra de productos de belleza y cuidado personal y el alto crecimiento en las compras virtuales de acuerdo con la Cámara Colombiana de Comercio Electrónico para el año 2021 (Semana 2021) surge el emprendimiento Leocadia. Leocadia es una tienda virtual que ofrece productos de belleza como: mascarillas, maquillaje, colágenos y accesorios; además se elaboran muñecas personalizadas de acuerdo con las especificaciones del comprador a quien se le entrega una carta de agradecimiento y logo de la marca para generar recordación, los clientes potenciales son principalmente mujeres entre 18 a 55 años residentes en Bogotá. La idea surgió en mayo de 2020, inició con un capital de COP 2´400.000 y con un proveedor local de accesorios, en la actualidad se trabaja con Chic accesorios, Zafiro y Distribuidora sharpy. Las ventas mensuales han estado en promedio en COP 500.000 La entrega de los productos se realiza personalmente en las localidades de Suba y Usaquén, y a través de la empresa de mensajería Inter rapidísimo para las otras localidades.
Addressing the current needs of the market in the purchase of beauty and personal care products and the high growth in virtual purchases according to the Colombian Chamber of Electronic Commerce for the year 2021 (Week 2021), the Leocadia venture arises. Leocadia is a virtual store that offers beauty products such as: masks, makeup, collagen and accessories; In addition, personalized dolls are made according to the specifications of the buyer, who is given a letter of thanks and a brand logo to generate remembrance. Potential clients are mainly women between 18 and 55 years of age who live in Bogotá. The idea arose in May 2020, it began with a capital of COP 2,400,000 and a local supplier of accessories, currently working with Chic accessories, Zafiro and Distributor sharpy. Monthly sales have been an average of COP 500,000. The delivery of the products is made personally in the towns of Suba and Usaquén, and through the Interrapidisimo courier company for the other towns
Addressing the current needs of the market in the purchase of beauty and personal care products and the high growth in virtual purchases according to the Colombian Chamber of Electronic Commerce for the year 2021 (Week 2021), the Leocadia venture arises. Leocadia is a virtual store that offers beauty products such as: masks, makeup, collagen and accessories; In addition, personalized dolls are made according to the specifications of the buyer, who is given a letter of thanks and a brand logo to generate remembrance. Potential clients are mainly women between 18 and 55 years of age who live in Bogotá. The idea arose in May 2020, it began with a capital of COP 2,400,000 and a local supplier of accessories, currently working with Chic accessories, Zafiro and Distributor sharpy. Monthly sales have been an average of COP 500,000. The delivery of the products is made personally in the towns of Suba and Usaquén, and through the Interrapidisimo courier company for the other towns
Description
Posicionar la tienda Online Leocadia en las localidades de Kennedy, Bosa y Engativá;
aumentando los ingresos promedios semestrales por medio de los canales digitales en los
que tenemos presencia.
Keywords
Tienda Virtual, Belleza, Accesorios, Mascarillas, Online Shop, Beauty, Accessories